The New Primal

Latest four-week snapshot through 2026-07-29 · 2 waves. Use the controls above to change the window.

Kids' Snacks · 2 waves · n=162 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

• grass-fed whey protein ×3

  “* **Meat sticks:** Grass-fed beef or turkey sticks (like *Chomps* or *The New Primal*) are zero sugar and deliver high-quality protein.”

• high in protein ×2

  “Brands like *Chomps* or *The New Primal* make grass-fed beef or turkey sticks with clean ingredients, zero sugar, and up to 9–10g of protein.”

• requires no refrigeration ×2

  “* **Meat Sticks:** Premium, grass-fed beef or turkey sticks (like *Chomps* or *The New Primal*) are clean, high-protein, and shelf-stable.”

• zero sugar ×2

  “* **Meat Sticks:** Brands like *Chomps* or *The New Primal* make grass-fed beef or turkey sticks with clean ingredients, zero sugar, and up to 9–10g of protein.”

• clean ingredients ×1

  “* **Meat Sticks:** Brands like *Chomps* or *The New Primal* make grass-fed beef or turkey sticks with clean ingredients, zero sugar, and up to 9–10g of protein.”

• clean label appeal ×1

  “They are savory, shelf-stable, and packed with clean protein.”

• grass-fed/organic ×1

  “* **Meat Sticks:** Brands like *Chomps* or *The New Primal* make grass-fed beef or turkey sticks with clean ingredients, zero sugar, and up to 9–10g of protein.”

• high quality ×1

  “* **Meat sticks:** Grass-fed beef or turkey sticks (like *Chomps* or *The New Primal*) are zero sugar and deliver high-quality protein.”

• no high fructose corn syrup ×1

  “No-nitrate meat sticks: Brands like *Chomps* (their "Chomplings" mini size is perfect for kids), *The New Primal*, or *Vermont Smoke & Cure* offer solid protein without high-fructose corn syrup or artificial preservatives.”

• no-nitrate ×1

  “* **No-nitrate meat sticks:** Brands like *Chomps* (their "Chomplings" mini size is perfect for kids), *The New Primal*, or *Vermont Smoke & Cure* offer solid protein without high-fructose corn syrup or artificial preservatives.”

In their words

5 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Grass-fed beef or turkey sticks (like *Chomps* or *The New Primal*) are zero sugar and deliver high-quality protein.”

“No-nitrate meat sticks: Brands like *Chomps* (their "Chomplings" mini size is perfect for kids), *The New Primal*, or *Vermont Smoke & Cure* offer solid protein without high-fructose corn syrup or artificial preservatives.”

“Brands like *Chomps* or *The New Primal* make grass-fed beef or turkey sticks with clean ingredients, zero sugar, and up to 9–10g of protein.”

“Brands like *Chomps* or *The New Primal* make grass-fed beef or turkey sticks specifically for kids. They are savory, shelf-stable, and packed with clean protein.”

“Premium, grass-fed beef or turkey sticks (like *Chomps* or *The New Primal*) are clean, high-protein, and shelf-stable.”

Where this comes from

1 of 5 mentions appear alongside an identifiable web citation. Citation does not establish causation.

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.