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Tatcha

Latest four-week snapshot through 2026-08-06 · 2 waves. Use the controls above to change the window.

3%share of voice · 5 of 180 recommendation answers
0%named first in recommendation answers
50%positive tone · 5 of 10 coded mentions

Sunscreen · 2 waves · n=180 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 60
Claude5%3 of 60
Gemini3%2 of 60

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-312%2 of 90
2026-08-063%3 of 90+1 points

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

10 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Recommended by an Elle beauty editor as a favorite to wear under makeup because it has smoothing silk extracts, is really hydrating, and provides a radiant finish.”
Claude · 2026-08-06 · Sunscreen
“Tatcha Silk Sunscreen is beloved for its skin-feel — one beauty editor calls it a favorite to wear under makeup because it has smoothing silk extracts, is really hydrating, and provides a radiant finish.”
Claude · 2026-08-06 · Sunscreen
“Many physical/mineral sunscreens leave a heavy, chalky white cast that causes makeup to pill. Tatcha's liquid formula uses silk extracts to glide over the skin, creating a weightless, breathable barrier”
Gemini · 2026-08-06 · Sunscreen
“Praised for a radiant finish, noted by an Elle beauty editor as a favorite to wear under makeup because it has smoothing silk extracts, is really hydrating, and provides a radiant finish.”
Claude · 2026-07-31 · Sunscreen
“Many physical/mineral sunscreens can feel chalky under makeup, but this luxury option uses zinc oxide in”
Gemini · 2026-07-31 · Sunscreen

Where they hedge

“Neutrogena Hydro Boost Water Gel is a perfect, low-cost alternative to the viral—but pricey—Tatcha Water Cream.”
Claude · 2026-08-06 · Sunscreen
“the Neutrogena Hydro Boost Water Gel is a popular low-cost alternative to the pricier Tatcha Water Cream, retailing for around $23 — about a third of the price of the Tatcha version.”
Claude · 2026-08-06 · Sunscreen
“It won't feel "luxurious" — the products don't have the aesthetic appeal of internet favorites like Glossier and Tatcha”
Claude · 2026-08-06 · Sunscreen
“**Neutrogena vs. High-End Brands (e.g., Clinique, Tatcha):** Neutrogena delivers 90% of the same clinical benefits (hydration, basic anti-aging, sun protection) at a fraction of the cost.”
Gemini · 2026-08-06 · Sunscreen
“Neutrogena Hydro Boost Water Gel is a popular budget-friendly product that's a perfect, low-cost alternative to the viral—but pricey—Tatcha Water Cream”
Claude · 2026-07-31 · Sunscreen

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Tatcha suggested as the cheaper alternative to
  • neutrogena ×3

Where this comes from

1 of 10 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
doctronic.ai1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.