Target

Latest three-month snapshot through 2026-08-25 · 7 waves. Use the controls above to change the window.

Yogurt · 7 waves · n=456 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

What they call it

Recurring descriptions in the models' own words, grouped by theme.

• budget-friendly ×85

  “By far the most cost-effective alternative to buying individual flavored cups is to buy a **large 32-ounce tub of store-brand plain nonfat Greek yogurt** (such as Walmart's *Great Value*, Aldi's *Friendly Farms*, or Target's *Good & Gather*).”

• $20 to 35 percent lower prices ×23

  “Brands like *Good & Gather* (groceries), *Threshold* and *Hearth & Hand* (home decor), *Cat & Jack* (kids' clothing), and *All in Motion* (activewear) rival name-brand quality at much lower prices.”

• store brands ×23

  “80, but you can significantly lower your grocery bill with store-brand "dupes," major brand competitors that offer bulk savings, or a simple DIY approach.”

• affordable pricing ×14

  “If you are looking for a cheaper alternative to **Stonyfield YoBaby or YoKids pouches**, *Good & Gather* makes highly-rated organic baby/toddler fruit-and-yogurt pouches that are significantly cheaper.”

• high in protein ×13

  “Target's Good & Gather plain whole-milk Greek yogurt is listed at $3.99 for 32 oz (12¢/oz)”

• plain greek yogurt ×11

  “By far the most cost-effective alternative to buying individual flavored cups is to buy a **large 32-ounce tub of store-brand plain nonfat Greek yogurt** (such as Walmart's *Great Value*, Aldi's *Friendly Farms*, or Target's *Good & Gather*).”

• 18 g protein per serving ×10

  “39 per 32 oz** (11¢/oz), with **18 g protein per serving**.”

• clean ingredients ×10

  “* **Target (*Good & Gather* Organic):** Target’s flagship brand is highly rated for clean ingredients (no artificial sweeteners, synthetic colors, or high-fructose corn syrup).”

• high protein content ×10

  “39** (about **11¢/oz**) and lists **18g protein per serving**.”

• store brand ×10

  “- **Good & Gather (Target) Greek yogurt** — Target’s store brand has plain nonfat Greek yogurt tubs with **18g protein**; a good Oikos-like budget option.”

In their words

564 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“**Store-brand organic yogurt** — Look for **Simple Truth Organic**, Good & Gather Organic, or your supermarket's organic line if you want to stay organic but spend less.”

“Similar price point to Great Value with slightly better consistency for many people.”

“While Target's *Good & Gather* brand is popular, buying your weekly groceries at Target can add up quickly.”

“Target's store brand offers an extensive line of Greek yogurts, including low-sugar and high-protein varieties, at a much lower price point than name brands.”

“Good & Gather, Target's in-house brand, brings serious value with its nonfat Greek yogurts — the plain version packs just 88 calories and 15.9 grams of protein per serving.”

Where they hedge

“Shopping here can easily save you 30% to 40% on your grocery bill compared to Target's *Good & Gather* brand.”

“Compared to other giants like Walmart, Target, or budget-friendly spots like Aldi, Kroger occupies a middle-to-upper-tier space.”

“Target's grocery private label is often cited as a comparison point, though it's not always cheaper — for instance, Kirkland's organic peanut butter comes out to $5.85 per 28-ounce jar, while similar peanut butter from Target's Good & Gathe”

“Target's Good & Gather / Up & Up – Competitive on groceries and household basics, sometimes cheaper per unit than Kirkland when you don't need bulk quantities.”

“Walmart Great Value, Kroger, Target Good & Gather, store-brand milk at a local supermarket”

What they warn about

“A class action lawsuit claims Target sells products marketed as "yogurt covered," even though the coatings allegedly contain no yogurt, yogurt powder or similar yogurt-based ingredients”

“This is generally pricier than Kirkland, not cheaper”

“A 2026 lawsuit against Target alleges its 'yogurt covered' snack products contain no yogurt at all, despite the labeling”

“In head-to-head comparisons, Target's organic cereal options sold for $3.19 while Walmart's non-organic Great Value Frosted Flakes were $1.56”

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Where this comes from

40 of 491 mentions appear alongside an identifiable web citation. Citation does not establish causation.

Where they send you

Stores and sites models name as places to buy this brand.

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.