Latest four-week snapshot through 2026-08-06 · 3 waves. Use the controls above to change the window.
Sunscreen · 3 waves · n=300 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 12% | 12 of 100 |
| Claude | 25% | 25 of 100 |
| Gemini | 70% | 70 of 100 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-22 | 29% | 35 of 120 | |
| 2026-07-31 | 40% | 36 of 90 | +11 points |
| 2026-08-06 | 40% | 36 of 90 | +0 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“Supergoop! wins because of its **cosmetic elegance**.”
“It is a weightless, completely scentless, and totally clear gel that leaves zero white cast on any skin tone and doubles as a velvet-smooth makeup primer.”
“Their flagship **Unseen Sunscreen** is a completely clear, weightless, scentless gel that leaves zero white cast on any skin tone and doubles as an excellent makeup primer.”
“* **No White Cast:** Their chemical formulas are completely transparent, making them a holy grail for medium-to-deep skin tones who struggle with the purple/white tint left by traditional sunscreens.”
“* **The Premium Price Tag:** At over $20 per ounce for facial formulas, applying the dermatologist-recommended amount daily means you will burn through a tube every 1 to 2 months, which gets highly expensive.”
“Formulas like *Unseen Sunscreen* are completely invisible, weightless, and double as a makeup primer, while *Play Everyday Lotion* hydrates without leaving a heavy, sticky residue.”
“yes—if the finish makes you wear sunscreen consistently. But Supergoop! is a *cosmetic-elegance splurge*, not uniquely better sun protection per dollar.”
“It is a weightless, completely scentless, and totally clear gel that leaves zero white cast on any skin tone and doubles as a velvet-smooth makeup primer.”
“Supergoop! wins this matchup because of its cosmetic elegance and wearability”
“Because Supergoop! is a premium brand (often costing around $38–$40 for a small 1.”
386 exact quoted mentions in this snapshot, grouped by coded tone.
“From EltaMD and Colorescience to Supergoop!, ISDIN and more, the Summer Sale features up to 25% off”
“brands like EltaMD, Colorescience, Supergoop!, ISDIN, and more”
“Dermstore's Summer Sale offers up to 25% off with code SUN on top brands like EltaMD, Colorescience, Supergoop!, and ISDIN”
“If you're a fan of this brand specifically, keep an eye out for their once-a-season Friends & Family sale, which in the past has offered 20 percent off sitewide, with select items up to 50 percent off.”
“Dermstore's Summer Sale features up to 25% off with code SUN on brands like EltaMD, Colorescience, Supergoop!, and ISDIN — good if you're after higher-end/dermatologist-favorite formulas.”
“This is a famous, viral dupe for the $38+ *Supergoop! Unseen Sunscreen*.”
“an exact dupe for the luxury *Supergoop! Unseen Sunscreen* (which costs around $38)”
“This has gone viral online for being an almost identical dupe of *Supergoop! Unseen Sunscreen* (which costs around $38).”
“This is famously known as a spot-on "dupe" for the $38 Supergoop! Unseen Sunscreen.”
“Yes, for most people—especially for specific "hero" products—but it depends on what you're looking for.”
“a December 2025 lawsuit alleges Supergoop "fraudulently mislabeled its 'mineral' sunscreen products by failing to disclose that they contain non-mineral ingredients.”
“the FDA has taken action on packaging and formulation, not just numbers—it sent warnings to five companies including Supergoop!, Vacation Inc., Kalani Sunwear, K & Care Organics, and Fallien Cosmeceuticals”
“EltaMD is the superior choice over Supergoop!”
“has also faced lawsuits, one claiming its Unseen Face Sunscreen SPF 40 actually has an SPF of 23, while Supergoop Unseen Body Sunscreen SPF 40 is actually only SPF 20, and a separate suit alleging it markets sunscreens misleadingly by claim”
“Supergoop Play with homosalate at 10% wouldn't be allowed under new EU regulations, despite Supergoop's "clean" marketing”
Which competitors assistants suggest when shoppers ask for something cheaper.
60 of 387 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| insiderbeauty.com | 12 |
| goodtomicha.com | 5 |
| womansworld.com | 4 |
| labmuffin.com | 4 |
| treelinereview.com | 3 |
| forbes.com | 3 |
| cassandrabankson.com | 3 |
| reddit.com | 3 |
| youtube.com | 3 |
| target.com | 3 |
| koreancosmetics.cy | 3 |
| withatouchofluxe.com | 2 |
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| Supergoop! (direct) | 34 |
| Target | 5 |
| sephora | 5 |
| Sephora | 4 |
| Ulta | 4 |
| Dermstore | 2 |
| Nordstrom | 2 |
| eBay | 1 |
| anthropologie | 1 |
| Supergoop! Official Website | 1 |
| Kohl's | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.