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Sun

Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

3%share of voice · 4 of 120 recommendation answers
1%named first in recommendation answers
88%positive tone · 7 of 8 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 40
Claude10%4 of 40
Gemini0%0 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-213%4 of 120

In their words

8 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“another ultra-low-cost option”
Claude · 2026-07-21 · Laundry Detergent
“Often the cheapest on shelves, decent for lightly soiled laundry.”
Claude · 2026-07-21 · Laundry Detergent
“One of the cheapest detergents you'll find, good for everyday laundry that isn't heavily soiled”
Claude · 2026-07-21 · Laundry Detergent
“Often the least expensive name-brand option, widely available at Walmart/dollar stores”
Claude · 2026-07-21 · Laundry Detergent
“Sun brand oxygen cleaner is natural too, just five bucks for a huge tub, and available at most discount stores”
Claude · 2026-07-21 · Laundry Detergent

Where they hedge

“These brands...sometimes retail for as little as $6 to $8 for over 100 loads. They are highly watered down, but they will refresh clothes that are lightly soiled”
Gemini · 2026-07-21 · Laundry Detergent

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Sun suggested as the cheaper alternative to
  • purex ×2
  • charlies soap ×1
  • arm & hammer ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.