Home › Toothpaste › store-brand
Latest four-week snapshot through 2026-07-23 · 2 waves. Use the controls above to change the window.
Toothpaste · 2 waves · n=240 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 5% | 4 of 80 |
| Claude | 0% | 0 of 80 |
| Gemini | 0% | 0 of 80 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-22 | 1% | 1 of 120 | |
| 2026-07-23 | 3% | 3 of 120 | +2 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“For most people, a basic store-brand anticavity toothpaste is a perfectly sensible budget pick.”
“- **Budget option:** a store-brand toothpaste is reasonable if it has **fluoride**, an **ADA Seal**, and either **stannous fluoride** or **potassium nitrate**.”
“On a tight budget, buy the **cheapest regular fluoride “cavity protection” toothpaste** you can find—usually the store brand—rather than whitening, charcoal, “natural,” or sensitivity formulas.”
“For most people, I’d start with **Sensodyne Repair & Protect** (or **Sensodyne Rapid Relief**)—choose a version with **stannous fluoride**.”
“On a tight budget, buy the **cheapest regular fluoride “cavity protection” toothpaste** you can find—usually the store brand—rather than whitening, charcoal, “natural,” or sensitivity formulas.”
“Buy the **cheapest regular fluoride toothpaste** you can find—usually the store brand—with:”
4 exact quoted mentions in this snapshot, grouped by coded tone.
“Buy the **cheapest regular fluoride toothpaste** you can find—usually the store brand”
“Budget option: a store-brand toothpaste is reasonable if it has fluoride, an ADA Seal, and either stannous fluoride or potassium nitrate.”
“buy the **cheapest regular fluoride "cavity protection" toothpaste** you can find—usually the store brand”
“buy the **cheapest regular fluoride toothpaste** you can find—usually the store brand”
0 of 4 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.