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SmartyPants

Latest three-month snapshot through 2026-07-24 · 1 wave. Use the controls above to change the window.

5%share of voice · 6 of 120 recommendation answers
1%named first in recommendation answers
38%positive tone · 12 of 32 coded mentions

Kids' Vitamins · 1 wave · n=120 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT3%1 of 40
Claude13%5 of 40
Gemini0%0 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-245%6 of 120

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

31 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“SmartyPants and Olly typically fall between $0.30 and $0.50 per serving — still budget-friendly compared to premium brands”
Claude · 2026-07-24 · Kids' Vitamins
“On sale for $14.48”
Gemini · 2026-07-24 · Kids' Vitamins
“SmartyPants stock-up”
ChatGPT · 2026-07-24 · Kids' Vitamins
“SmartyPants is known for using premium forms of vitamins that are easier for children's bodies to absorb.”
Gemini · 2026-07-24 · Kids' Vitamins
“SmartyPants Kids Multi & Omegas are also one of the more budget-friendly options out there”
Claude · 2026-07-24 · Kids' Vitamins

Where they hedge

“can cost $20 to $30+ per month”
Gemini · 2026-07-24 · Kids' Vitamins
“Want me to dig deeper into a specific brand (like SmartyPants, OLLY, or MaryRuth's)”
Claude · 2026-07-24 · Kids' Vitamins
“Target has buy one, get one 30% off select SmartyPants gummies, including Kids Plus Multivitamin & Omegas. Better only if you need two bottles”
ChatGPT · 2026-07-24 · Kids' Vitamins
“Want me to check prices on a specific brand you already use (like Hiya, SmartyPants, or Flintstones)?”
Claude · 2026-07-24 · Kids' Vitamins
“SmartyPants is also sugar-free, but it is only for ages 4+ and its "omegas" are just 24.5 mg of plant-based ALA per two-gummy serving—not DHA/EPA—so I would not let that decide the purchase.”
ChatGPT · 2026-07-24 · Kids' Vitamins

What they warn about

“What I'd skip to save money: OLLY, SmartyPants, "immunity" blends, probiotics, and extra vitamin C products.”
ChatGPT · 2026-07-24 · Kids' Vitamins
“A consumer class-action lawsuit targeted SmartyPants children's vitamins for claiming their supplements provided the equivalent fiber of "three cups of kale" or "two cups of broccoli."”
Gemini · 2026-07-24 · Kids' Vitamins
“SmartyPants... fall between $0.30 and $0.50 per serving”
Claude · 2026-07-24 · Kids' Vitamins
“pricier "premium" brands like SmartyPants... can run $0.30–$1.30+ per serving, largely for extras like organic certification, added omega-3s, or probiotics rather than dramatically different core nutrition”
Claude · 2026-07-24 · Kids' Vitamins
“These usually taste better to kids because they contain actual sugar. However, they easily cause tooth decay if not brushed away immediately, lack iron, and often contain synthetic fillers and food dyes”
Gemini · 2026-07-24 · Kids' Vitamins

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

SmartyPants suggested as the cheaper alternative to
  • smartypants kids zero sugar multi & omegas ×2
  • lil critters gummy vites ×1

Where this comes from

7 of 32 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
target.com3
samsclub.com2
topclassactions.com1
healthplusnigeria.com1

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
Target1
smartypantsvitamins1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.