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Skratch

Latest three-month snapshot through 2026-07-24 · 1 wave. Use the controls above to change the window.

2%share of voice · 2 of 120 recommendation answers
0%named first in recommendation answers
68%positive tone · 17 of 25 coded mentions

Electrolyte Powder · 1 wave · n=120 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT5%2 of 40
Claude0%0 of 40
Gemini0%0 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-242%2 of 120

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

25 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“**Skratch Hydration Sport Drink Mix**. Per serving it provides **400 mg sodium and 19 g carbohydrate**, so it is much better for a longer workout when you do not want to manage gels/chews separately.”
ChatGPT · 2026-07-24 · Electrolyte Powder
“can be mixed with Skratch Hydration Sport Drink Mix for a custom blend with a boost of flavor and sodium, or paired with the Electrolyte Booster for extra-sweaty conditions”
Claude · 2026-07-24 · Electrolyte Powder
“well-regarded specifically for people who've had GI issues, bloating, or flavor fatigue with typical sports drinks”
Claude · 2026-07-24 · Electrolyte Powder
“unsweetened version with the same 400 mg sodium and nearly no carbohydrate, and a separate sodium booster for higher-sodium situations”
ChatGPT · 2026-07-24 · Electrolyte Powder
“Incredibly Gentle on the Stomach: The primary reason athletes swear by Skratch is the absence of GI distress.”
Gemini · 2026-07-24 · Electrolyte Powder

Where they hedge

“Skratch is excellent specifically for long endurance sessions where its 19 g carbohydrate / 18 g sugar can supply useful fuel. But if you're buying just one electrolyte powder for daily training, heat, and general hydration, Hydrate is more”
ChatGPT · 2026-07-24 · Electrolyte Powder
“Skratch products across their line range from $2.95 to $32.95 depending on flavor and size, which is pricier than generic electrolyte tablets, though in line with other premium sports nutrition brands”
Claude · 2026-07-24 · Electrolyte Powder
“Skratch is a good sports-fueling drink, but its 80 calories and 19 g carbs make more sense for long endurance workouts specifically”
ChatGPT · 2026-07-24 · Electrolyte Powder
“rather expensive but it's a great product”
Claude · 2026-07-24 · Electrolyte Powder
“Its 30-serving bag is currently about $29.95, or ~$1.00 per serving”
ChatGPT · 2026-07-24 · Electrolyte Powder

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Skratch suggested as the cheaper alternative to
  • skratch hydration sport drink mix ×2
  • skratch labs unsweetened hydration sport drink mix ×2
  • skratch labs hydration sport drink mix ×1

Where this comes from

1 of 25 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
thefeed.com1

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
skratchlabs5
REI1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.