Home › Toothpaste › Sensodyne › Sensodyne Pronamel › Sensodyne Pronamel Gentle Whitening

Sensodyne Pronamel Gentle Whitening

Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.

17%share of voice · 61 of 360 recommendation answers
<1%named first in recommendation answers
76%positive tone · 65 of 85 coded mentions

Toothpaste · 3 waves · n=360 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT2%2 of 120
Claude14%17 of 120
Gemini35%42 of 120

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2118%21 of 120
2026-07-2218%22 of 120+0 points
2026-07-2315%18 of 120-3 points

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

85 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“A safer choice if you want to whiten but have teeth that are prone to sensitivity.”
Gemini · 2026-07-23 · Toothpaste
“it gently whitens teeth by removing stains and makes them less sensitive thanks to potassium nitrate, while also remineralizing enamel to strengthen it”
Claude · 2026-07-23 · Toothpaste
“Whitens your teeth gently while prioritizing sensitivity and enamel safety.”
Gemini · 2026-07-23 · Toothpaste
“choose a sensitivity-focused whitening paste, such as Sensodyne Pronamel Gentle Whitening”
ChatGPT · 2026-07-23 · Toothpaste
“gently whitens teeth by removing stains and makes them less sensitive thanks to potassium nitrate, while also remineralizing enamel to strengthen it”
Claude · 2026-07-23 · Toothpaste

Where they hedge

“about $6.99 / $1.75 per oz for a 4 oz tube at Target”
ChatGPT · 2026-07-21 · Toothpaste
“Sensodyne's $7 to $9”
Gemini · 2026-07-21 · Toothpaste
“typically runs around $6-7 for a single 4oz tube”
Claude · 2026-07-21 · Toothpaste
“solid, well-reviewed choice (it consistently rates 4.6–4.7 stars across major retailers). But if you're expecting noticeable whitening results similar to peroxide-based whitening toothpastes or strips, you'll likely be disappointed”
Claude · 2026-07-21 · Toothpaste
“Not usually the cheapest option, but a better direction **if Pro Series makes your teeth twinge**”
ChatGPT · 2026-07-21 · Toothpaste

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to Sensodyne Pronamel Gentle Whitening
  • Colgate Sensitive Whitening ×7
  • ARM & HAMMER Sensitive ×5
  • Biotène ×4
  • Colgate Sensitive Enamel Health ×4
  • Made by Dentists Professional Rebuilding Toothpaste ×4
  • Parodontax ×4
  • Equate Beauty ×4
  • Davids Natural Sensitive + Whitening ×3
Sensodyne Pronamel Gentle Whitening suggested as the cheaper alternative to
  • sensodyne pronamel ×1

Where this comes from

4 of 40 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
danforthdentistry.com1
nhdentistrybeverlyhills.com1
dentalreviewed.com1
vipsmiles.com1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.