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Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 2% | 2 of 120 |
| Claude | 14% | 17 of 120 |
| Gemini | 35% | 42 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 18% | 21 of 120 | |
| 2026-07-22 | 18% | 22 of 120 | +0 points |
| 2026-07-23 | 15% | 18 of 120 | -3 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“If you have sensitive teeth, you should look for a low-abrasion formula that contains **potassium nitrate** (which calms the nerves in your teeth).”
“Best for Sensitive Teeth”
“* **Active Ingredients:** Potassium nitrate (for sensitivity) and low-abrasion stain removers”
“Pronamel's low-abrasive formula strengthens weakened tooth enamel, protects against acid wear, and gently removes surface”
“Pronamel is also SLS-free (sodium lauryl sulfate), which is excellent if you are prone to canker sores or mouth irritation.”
“- Sensodyne Pronamel Gentle Whitening gently whitens teeth by removing stains and makes them less sensitive thanks to potassium nitrate, while also remineralizing enamel to strengthen it.”
“Best for Sensitive Teeth”
“* **Sensodyne Extra Whitening or Sensodyne Pronamel Gentle Whitening:** Sensodyne is the gold standard for sensitivity.”
“Best for Sensitive Teeth: **Sensodyne Pronamel Gentle Whitening**”
“Sensodyne ProNamel uses **potassium nitrate** to calm the nerves inside your teeth, creating a shield against hot, cold, and sweet triggers.”
85 exact quoted mentions in this snapshot, grouped by coded tone.
“it gently whitens teeth by removing stains and makes them less sensitive thanks to potassium nitrate, while also remineralizing enamel to strengthen it”
“gently whitens teeth by removing stains and makes them less sensitive thanks to potassium nitrate, while also remineralizing enamel to strengthen it”
“choose a sensitivity-focused whitening paste, such as Sensodyne Pronamel Gentle Whitening”
“Excellent for protecting enamel from acid wear while reducing nerve sensitivity.”
“Whitens your teeth gently while prioritizing sensitivity and enamel safety.”
“Worth it if you have sensitive teeth and want mild, everyday whitening as a bonus without switching to a separate whitening product. The enamel-protection and desensitizing effects are well-supported by both dentist recommendations and user”
“generally worth it for a specific audience: people with sensitive teeth who also want mild whitening — but it's not a strong choice if dramatic whitening is your main goal”
“It's worth it if: Your primary concern is tooth sensitivity, not dramatic whitening... It may disappoint you if: You're expecting significant, visible whitening”
“solid, well-reviewed choice (it consistently rates 4.6–4.7 stars across major retailers). But if you're expecting noticeable whitening results similar to peroxide-based whitening toothpastes or strips, you'll likely be disappointed”
“generally well-regarded and worth trying if your main goal is protecting enamel and reducing sensitivity, with whitening as a secondary bonus rather than a dramatic transformation”
Which competitors assistants suggest when shoppers ask for something cheaper.
4 of 40 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| danforthdentistry.com | 1 |
| nhdentistrybeverlyhills.com | 1 |
| dentalreviewed.com | 1 |
| vipsmiles.com | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.