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Sensodyne Pronamel Gentle Whitening

Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.

17%share of voice · 61 of 360 recommendation answers
<1%named first in recommendation answers
76%positive tone · 65 of 85 coded mentions

Toothpaste · 3 waves · n=360 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT2%2 of 120
Claude14%17 of 120
Gemini35%42 of 120

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2118%21 of 120
2026-07-2218%22 of 120+0 points
2026-07-2315%18 of 120-3 points

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

85 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“it gently whitens teeth by removing stains and makes them less sensitive thanks to potassium nitrate, while also remineralizing enamel to strengthen it”
Claude · 2026-07-23 · Toothpaste
“gently whitens teeth by removing stains and makes them less sensitive thanks to potassium nitrate, while also remineralizing enamel to strengthen it”
Claude · 2026-07-23 · Toothpaste
“choose a sensitivity-focused whitening paste, such as Sensodyne Pronamel Gentle Whitening”
ChatGPT · 2026-07-23 · Toothpaste
“Excellent for protecting enamel from acid wear while reducing nerve sensitivity.”
Gemini · 2026-07-23 · Toothpaste
“Whitens your teeth gently while prioritizing sensitivity and enamel safety.”
Gemini · 2026-07-23 · Toothpaste

Where they hedge

“Worth it if you have sensitive teeth and want mild, everyday whitening as a bonus without switching to a separate whitening product. The enamel-protection and desensitizing effects are well-supported by both dentist recommendations and user”
Claude · 2026-07-21 · Toothpaste
“generally worth it for a specific audience: people with sensitive teeth who also want mild whitening — but it's not a strong choice if dramatic whitening is your main goal”
Claude · 2026-07-21 · Toothpaste
“It's worth it if: Your primary concern is tooth sensitivity, not dramatic whitening... It may disappoint you if: You're expecting significant, visible whitening”
Claude · 2026-07-21 · Toothpaste
“solid, well-reviewed choice (it consistently rates 4.6–4.7 stars across major retailers). But if you're expecting noticeable whitening results similar to peroxide-based whitening toothpastes or strips, you'll likely be disappointed”
Claude · 2026-07-21 · Toothpaste
“generally well-regarded and worth trying if your main goal is protecting enamel and reducing sensitivity, with whitening as a secondary bonus rather than a dramatic transformation”
Claude · 2026-07-21 · Toothpaste

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to Sensodyne Pronamel Gentle Whitening
  • Colgate Sensitive Whitening ×7
  • ARM & HAMMER Sensitive ×5
  • Equate ×5
  • Biotène ×4
  • Colgate Sensitive Enamel Health ×4
  • Made by Dentists Professional Rebuilding Toothpaste ×4
  • Parodontax ×4
  • Davids Natural Sensitive + Whitening ×3
Sensodyne Pronamel Gentle Whitening suggested as the cheaper alternative to
  • sensodyne pronamel ×1

Where this comes from

4 of 40 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
danforthdentistry.com1
nhdentistrybeverlyhills.com1
dentalreviewed.com1
vipsmiles.com1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.