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Sensodyne Extra Whitening

Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.

11%share of voice · 41 of 360 recommendation answers
1%named first in recommendation answers
92%positive tone · 45 of 49 coded mentions

Toothpaste · 3 waves · n=360 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT1%1 of 120
Claude19%23 of 120
Gemini14%17 of 120

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2111%13 of 120
2026-07-2212%14 of 120+1 points
2026-07-2312%14 of 120+0 points

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

47 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Popular whitening toothpaste brands commonly sold include Sensodyne Extra Whitening”
Claude · 2026-07-23 · Toothpaste
“good if you have sensitive teeth”
Claude · 2026-07-23 · Toothpaste
“Sensodyne Extra Whitening (gentler option)”
Claude · 2026-07-23 · Toothpaste
“Toothpastes with hydrated silica as a mild abrasive, like Sensodyne Extra Whitening or Colgate Optic White, work well for most people.”
Claude · 2026-07-23 · Toothpaste
“Combines potassium nitrate (for sensitivity) with mild polishing agents.”
Claude · 2026-07-23 · Toothpaste

Where they hedge

“Sensodyne Extra Whitening is about $6.97/4 oz”
ChatGPT · 2026-07-23 · Toothpaste
“If you like Sensodyne's feel/flavor but do not specifically need the Pronamel label, it may be less expensive during sales; still not truly budget-priced.”
ChatGPT · 2026-07-21 · Toothpaste
“Not usually the cheapest option, but a better direction **if Pro Series makes your teeth twinge**”
ChatGPT · 2026-07-21 · Toothpaste
“It also commonly uses 5% potassium nitrate and sodium fluoride, but regular single-tube pricing is often higher than Colgate or generics.”
ChatGPT · 2026-07-21 · Toothpaste

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Sensodyne Extra Whitening suggested as the cheaper alternative to
  • sensodyne pronamel gentle whitening ×3
  • colgate sensitive pro relief ×2
  • sensodyne ×1

Where this comes from

2 of 29 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
target.com1
nhdentistrybeverlyhills.com1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.