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Latest three-month snapshot through 2026-07-30 · 2 waves. Use the controls above to change the window.
Protein Powder · 2 waves · n=192 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 64 |
| Claude | 5% | 3 of 64 |
| Gemini | 0% | 0 of 64 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-22 | 1% | 1 of 120 | |
| 2026-07-30 | 3% | 2 of 72 | +2 points |
Recurring descriptions in the models' own words, grouped by theme.
“**Whey protein concentrate** (not isolate) – This is usually the cheapest protein source per gram.”
“**Generic/store-brand or bulk bins** – Skip brand-name marketing.”
“**Generic/store-brand or bulk bins** – Skip brand-name marketing.”
“- Brands to look for: Optimum Nutrition Gold Standard (often on sale), MyProtein Impact Whey, ON 100% Whey, or store brands from Costco/Sam's Club”
3 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“or store brands from Costco/Sam's Club”
“Costco, Sam's Club, or bulk supplement sites (like BulkSupplements.com, MyProtein, or Amazon "warehouse" brands) often sell plain, unflavored protein powder for a fraction of the price of flashy branded tubs.”
“Warehouse clubs (Costco, Sam's Club) and bulk supplement sites often have the best bulk pricing”
0 of 3 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.