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Russell's Reserve 10 Year

Latest four-week snapshot through 2026-07-28 · 1 wave. Use the controls above to change the window.

8%share of voice · 6 of 72 recommendation answers
0%named first in recommendation answers
94%positive tone · 17 of 18 coded mentions

Bourbon · 1 wave · n=72 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT4%1 of 24
Claude17%4 of 24
Gemini4%1 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-288%6 of 72

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

18 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Great complexity for the price”
Claude · 2026-07-28 · Bourbon
“**Russell's Reserve 10 Year** – Underrated, great depth of flavor”
Claude · 2026-07-28 · Bourbon
“Great depth, high quality for the price.”
Claude · 2026-07-28 · Bourbon
“Russell's Reserve 10-Year – a great pick if the recipient is newer to sipping bourbon neat, as it's noted as a top choice for beginners in current gift guides.”
Claude · 2026-07-28 · Bourbon
“good at **$38–45**”
ChatGPT · 2026-07-28 · Bourbon

Where they hedge

“Russell's Reserve 10 Year lands within the 6-12 year blend range that makes up Rare Breed”
Claude · 2026-07-28 · Bourbon

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Russell's Reserve 10 Year suggested as the cheaper alternative to
  • blantons ×4
  • wild turkey rare breed ×2
  • elijah craig barrel proof ×1

Where this comes from

1 of 18 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
whiskyadvocate.com1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.