Latest four-week snapshot through 2026-07-28 · 1 wave. Use the controls above to change the window.
Bourbon · 1 wave · n=72 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 24 |
| Claude | 0% | 0 of 24 |
| Gemini | 17% | 4 of 24 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-28 | 6% | 4 of 72 |
Recurring descriptions in the assistants' own words, grouped by theme.
“**Russell's Reserve 10 Year (~$40 - $45):** If you want a classic, sweet, oaky, and highly approachable bourbon that is sitting on almost every shelf in America right now, this is a phenomenal budget alternative.”
“**Stay within the Wild Turkey family (same mashbill, lower proof/price):**”
“* **The Vibe:** A true 10-year age statement under $50 is rare today.”
“Best Overall & Age-Stated: **Russell’s Reserve 10 Year**”
“Old Forester 1920 and Russell's Reserve are good bottles but commonly land at or above Small Batch Select pricing.”
“* **The Vibe:** Classic, deeply aged Kentucky bourbon.”
“Made by the legendary Wild Turkey master distillers (the Russells), this is a masterclass in classic, old-school bourbon.”
“It is the ultimate crowd-pleaser and a perfect neat sipper.”
“Prices vary substantially by state and store, so “cheaper” is most likely for Small Batch, Wild Turkey 101, Old Forester 100, and Old Grand-Dad BiB; Old Forester 1920 and Russell’s Reserve are good bottles but commonly land at or above Small Batch Select pricing.”
“* **Why buy it:** Kept in the barrels for a full decade, this bourbon from the legendary Wild Turkey distillery is incredibly smooth.”
13 exact quoted mentions in this snapshot, grouped by coded tone.
“Russell's Reserve 10 Year (~$40–$45)... it has a deep, oak-forward maturity that is hard to find at this price point.”
“A true 10-year age statement under $50 is rare today. Made by the legendary Wild Turkey master distillers (the Russells), this is a masterclass in classic, old-school bourbon.”
“It is increasingly rare to find a bourbon with a double-digit age statement (10 years) under $50. Made by the legendary Wild Turkey distillery, this is incredibly smooth, balanced, and complex. It is the ultimate crowd-pleaser and a perfect”
“Russell's Reserve Single Barrel (~$65 – $75): The Vibe: Classic, deeply aged Kentucky bourbon. Why it's a great gift: Crafted by the legendary Russell family (creators of Wild Turkey), this is hand-selected from the sweet spots of their ric”
“If you want something more refined for special occasions, you might look at Russell's Reserve or the 8-Year instead”
“it overlaps closely with other Wild Turkey/Russell's Reserve offerings in proof and age.”
“Russell's Reserve Single Barrel or standard releases – made by the same distillery (Wild Turkey/Austin Nichols), sharing DNA with Rare Breed, though pricing varies by expression.”
“Rare Breed is made from the same mashbill as Wild Turkey 101, Russell's Reserve, and the distillery's other bourbons.”
“still reasonable if you already enjoy Wild Turkey 101 or Russell's Reserve.”
“Old Forester 1920 and Russell's Reserve are good bottles but commonly land at or above Small Batch Select pricing.”
Which competitors assistants suggest when shoppers ask for something cheaper.
1 of 13 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| bathrobepatriot.com | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.