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Round Lab

Latest four-week snapshot through 2026-08-06 · 2 waves. Use the controls above to change the window.

6%share of voice · 11 of 180 recommendation answers
0%named first in recommendation answers
95%positive tone · 20 of 21 coded mentions

Sunscreen · 2 waves · n=180 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 60
Claude13%8 of 60
Gemini5%3 of 60

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-316%5 of 90
2026-08-067%6 of 90+1 points

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

21 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Named best overall by NBC Select. It's the best overall pick in a roundup of 100 face sunscreens and a great choice for anyone prone to breakouts, and it doesn't leave a white cast, no matter your skin tone.”
Claude · 2026-08-06 · Sunscreen
“Named best overall in one roundup of 100 face sunscreens, it's a great choice for anyone prone to breakouts and doesn't leave a white cast, no matter your skin tone.”
Claude · 2026-08-06 · Sunscreen
“Round Lab Birch Moisturizing Sunscreen is a strong option — it's a top overall pick in a roundup of 100 face sunscreens and a great choice for anyone prone to breakouts, and it doesn't leave a white cast, no matter your skin tone.”
Claude · 2026-08-06 · Sunscreen
“For those preferring mineral formulas, this Korean sunscreen is a top overall pick among 100 tested face sunscreens and a great choice for anyone prone to breakouts, and it doesn't leave a white cast regardless of skin tone.”
Claude · 2026-08-06 · Sunscreen
“Korean sunscreens are world-renowned for their cosmetic elegance. These formulas feel exactly like a lightweight moisturizer. There is absolutely zero white cast, no greasy residue, and no "sunscreen smell". They leave the skin with a healt”
Gemini · 2026-08-06 · Sunscreen

Where they hedge

“In South Korea, it is actually not as widely used domestically as other brands like *Round Lab*, *Torriden*, or *Skin1004*.”
Gemini · 2026-08-06 · Sunscreen

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Round Lab suggested as the cheaper alternative to
  • beauty of joseon ×3
  • neutrogena ×1

Where this comes from

2 of 21 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
katiecouric.com1
nextbest.one1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Korean beauty stores1
StyleVana1
YesStyle1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.