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Ritual

Latest four-week snapshot through 2026-08-13 · 8 waves. Use the controls above to change the window.

15%share of voice · 105 of 720 recommendation answers
3%named first in recommendation answers
30%positive tone · 131 of 439 coded mentions

Protein Powder · 8 waves · n=720 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT8%19 of 240
Claude21%50 of 240
Gemini15%36 of 240

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2013%3 of 24
2026-07-2214%17 of 120+1 points
2026-07-2212%14 of 120-2 points
2026-07-2216%19 of 120+4 points
2026-07-2318%21 of 120+2 points
2026-07-3015%11 of 72-3 points
2026-08-0217%12 of 72+2 points
2026-08-1311%8 of 72-6 points

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

437 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“**Plant-based**: Orgain, Ritual, Naked Nutrition Pea Protein”
Claude · 2026-08-13 · Protein Powder
“Ritual is a strong pick for pregnancy and clean plant eating”
Claude · 2026-08-13 · Protein Powder
“carries the Clean Label Project Purity Award, is third-party tested for more than 200 contaminants and allergens, and is noted as a strong pick for pregnancy or postpartum once cleared with your provider.”
Claude · 2026-08-13 · Protein Powder
“best for women who want a complete plant protein with nothing hidden, and the strongest pick for pregnancy or postpartum once cleared with your provider”
Claude · 2026-08-13 · Protein Powder
“a solid choice for pregnancy and clean plant eating if that's relevant to you.”
Claude · 2026-08-13 · Protein Powder

Where they hedge

“Ritual multivitamins could be a great option if you already eat healthfully and are looking for a supplement to fill in slight nutritional gaps — but it's not designed to be a comprehensive replacement for a balanced diet.”
Claude · 2026-08-13 · Protein Powder
“Ritual is a well-regarded but premium multivitamin brand — worth it for some buyers, overpriced for others.”
Claude · 2026-08-13 · Protein Powder
“At $30-60/month, Ritual costs 2-3x more than drugstore multivitamins ($10-20/month), though the ingredient transparency and quality can justify the premium — for some.”
Claude · 2026-08-13 · Protein Powder
“Ritual is a solid but polarizing choice — worth it for some people, not for others”
Claude · 2026-08-13 · Protein Powder
“Ritual is a legitimate, well-formulated brand with real transparency and some clinical backing — not just marketing hype. If you value clean ingredients, traceability, and third-party testing, and you already eat reasonably well (using it t”
Claude · 2026-08-13 · Protein Powder

What they warn about

“Ritual's multivitamin subscriptions typically run anywhere from $33-39 a month, which is pricier than many competitors offering similar quality.”
Claude · 2026-08-02 · Protein Powder
“you are likely trying to escape its premium price tag (which sits around $33 to $39+ per month)”
Gemini · 2026-08-02 · Protein Powder
“**Ritual:** Is one of the most expensive protein powders on the market, costing roughly **$2.66 per serving** and only coming in small, 15-serving bags.”
Gemini · 2026-08-02 · Protein Powder
“You should only pick **Ritual** if you are strictly vegan, have a severe dairy allergy, or are looking for a pregnancy-specific protein that contains added prenatal nutrients like choline.”
Gemini · 2026-08-02 · Protein Powder
“Ritual is a premium, subscription-focused brand that costs upwards of $2.00+ per serving.”
Gemini · 2026-08-02 · Protein Powder

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to Ritual
  • Nature Made ×53
  • NOW Sports Nutrition ×44
  • Care/of ×37
  • HUM Nutrition ×35
  • Thorne ×33
  • Kirkland Signature ×33
  • Transparent Labs ×15
  • Garden of Life ×14
Ritual suggested as the cheaper alternative to
  • transparent labs ×3

Where this comes from

87 of 434 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
garagegymreviews.com22
ringly.io17
supplementscored.com16
ritual.com11
milk-drunk.com8
innerbody.com8
athleticinsight.com8
reddit.com8
mysubscriptionaddiction.com8
youtube.com7
thegoodtrade.com6
healthline.com5

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Ritual (direct)37
Amazon2
Target1
Walmart1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.