Latest four-week snapshot through 2026-07-27 · 1 wave. Use the controls above to change the window.
Dog Food · 1 wave · n=72 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 13% | 3 of 24 |
| Claude | 13% | 3 of 24 |
| Gemini | 4% | 1 of 24 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-27 | 10% | 7 of 72 |
Recurring descriptions in the assistants' own words, grouped by theme.
“Purina’s flagship sensitive formula uses **Salmon** (not chicken) as the primary protein and includes live probiotics rather than just prebiotics [2.”
“While Pro Plan is only *slightly* cheaper than Hill's Science Diet, it is widely considered the **gold standard alternative**.”
“Purina Pro Plan delivers significantly higher protein (26–30% vs.”
“It's widely vet-recommended and significantly cheaper than Hill's comparable products.”
“* *Non-prescription option (For minor sensitive stomachs):* **Purina Pro Plan Sensitive Skin & Stomach** (uses easily digestible salmon or turkey instead of chicken).”
“* If your pet has a **slightly sensitive stomach**: Try **Purina ONE Digestive Health** or **Purina Pro Plan Sensitive Skin & Stomach** (Pro Plan is premium, but still often cheaper than Hill's).”
“This is the most frequently recommended budget swap.”
“- A good *formula* alternative—salmon, easily digestible oatmeal, prebiotic fiber, and live probiotics—but it often costs close to Hill’s, so it’s more of a “try a different sensitive-diet approach” option than a money-saver.”
“**Choose Purina Pro Plan if:** You suspect a chicken allergy. Purina's flagship sensitive formula uses **Salmon** (not chicken) as the primary protein and includes live probiotics rather than just prebiotics”
“It is similarly priced to Hill's and also meets WSAVA guidelines.”
29 exact quoted mentions in this snapshot, grouped by coded tone.
“a trusted choice for growing pups with delicate digestion and skin sensitivities, crafted with salmon as the primary protein source and fortified to support developing immune systems, healthy skin, and a balanced gut microbiome while promot”
“Purina Pro Plan Sensitive Skin & Stomach is another widely trusted, accessible option, especially for puppies.”
“**Purina Pro Plan Sensitive Skin & Stomach**: crafted with salmon as the primary protein source and fortified to support healthy skin and a balanced gut microbiome, with a gentle formula that promotes easy digestion.”
“- **Purina Pro Plan Sensitive Skin & Stomach**”
“I'd start with a small bag of either: **Purina Pro Plan Sensitive Skin & Stomach** — choose the version matched to your dog's life stage and size (puppy/adult/senior; small/large breed). It uses easily digestible oatmeal and comes in salmon”
“Some owners have found budget-friendly prescription-style alternatives like Purina Pro Plan Sensitive Skin & Stomach as a more budget-friendly alternative for skin/stomach issues, but this should be vet-approved for your specific dog's cond”
“For something like the allergy-focused z/d formula, one commonly suggested budget swap is Purina Pro Plan Sensitive Skin & Stomach, though this should be discussed with your vet first since prescription diets are formulated for specific med”
“A good *formula* alternative—salmon, easily digestible oatmeal, prebiotic fiber, and live probiotics—but it often costs close to Hill's, so it's more of a "try a different sensitive-diet approach" option than a money-saver.”
“A closer premium-style substitute, but only modestly cheaper”
“A reputable direct alternative, but it is usually only modestly cheaper—not the best choice if budget is the priority. | **~$2.38–$3.41/lb**, depending on bag size/formula”
Which competitors assistants suggest when shoppers ask for something cheaper.
6 of 29 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| reddit.com | 2 |
| petsmart.com | 1 |
| centennialpets.com | 1 |
| youtube.com | 1 |
| petfoodhubing.com | 1 |
| businessinsider.com | 1 |
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| purina | 1 |
| shop | 1 |
| chewy | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.