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Progresso

Latest three-month snapshot through 2026-07-30 · 1 wave. Use the controls above to change the window.

47%share of voice · 34 of 72 recommendation answers
17%named first in recommendation answers
55%positive tone · 67 of 122 coded mentions

Soup · 1 wave · n=72 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT29%7 of 24
Claude63%15 of 24
Gemini50%12 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-3047%34 of 72

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

115 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“Progresso (Best per-ounce value on sale): While a single can of Progresso ready-to-eat soup is usually more expensive than a single condensed can of Campbell's, Progresso is frequently on sale. Additionally, because Progresso is ready-to-he”
Gemini · 2026-07-30 · Soup
“Get **Progresso**.”
Gemini · 2026-07-30 · Soup
“**Progresso**, **Campbell's Chunky/Well Yes!**, **Amy's on sale**, store-brand ready-to-serve soups”
ChatGPT · 2026-07-30 · Soup
“**Best hearty everyday value:** **Progresso**—particularly lentil, minestrone, or chicken & wild rice”
ChatGPT · 2026-07-30 · Soup
“Progresso soups generally have a heartier, chunkier texture with more visible ingredients (bigger pieces of meat, vegetables, pasta), and many people find the flavor less "watered down" than Campbell's classic condensed line. Progresso soup”
Claude · 2026-07-30 · Soup

Where they hedge

“While Progresso is good for classic, chunkier canned comfort foods, Pacific Foods excels at making richer, more naturally flavorful soups—especially their creamy tomato, butternut squash, and organic broths.”
Gemini · 2026-07-30 · Soup
“Progresso is a fairly well-known premium canned soup brand”
Claude · 2026-07-30 · Soup
“Progresso vs Amy's (soup)”
ChatGPT · 2026-07-30 · Soup
“It is worth it if you buy it on sale. Having a few cans in your pantry for quick, effortless lunches is incredibly convenient. However, paying full retail price is hard to justify when you could easily make a massive, healthier batch of hom”
Gemini · 2026-07-30 · Soup
“**Yes—generally, Progresso is worth it for convenience**, especially if you find cans around **$2–$2.50**. A typical 19 oz can is often enough for a light meal, and it tends to feel more substantial than many condensed soups.”
ChatGPT · 2026-07-30 · Soup

What they warn about

“Skip name brands: Choose Aldi's *Chef's Cupboard*, Walmart's *Great Value*, or Kroger's store brand over Progresso, Rao's, or Amy's, which can easily cost $3 to $5 a can.”
Gemini · 2026-07-30 · Soup
“avoiding the artificial or overly metallic taste that can sometimes come with traditional canned brands”
Gemini · 2026-07-30 · Soup
“Generic or store brands (like Great Value, Kroger, or 365) are often 30-50% cheaper than name brands (Campbell's, Progresso) with very similar taste and quality.”
Claude · 2026-07-30 · Soup
“Walmart (Great Value), Kroger, Aldi (Fit & Active/Chef's Cupboard), and Target (Good & Gather) offer canned soups that are often 40% to 50% cheaper than Campbell's or Progresso.”
Gemini · 2026-07-30 · Soup
“Instead of buying "Ready-to-Serve" soups (like Progresso or Campbell's Chunky, which are mostly water and cost $2 to $3+ per can)”
Gemini · 2026-07-30 · Soup

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to Progresso
  • Great Value ×13
  • Campbell's ×10
  • Good & Gather ×10
  • Kroger ×9
  • Signature SELECT ×9
  • Chef's Cupboard ×8
  • Campbell's Chunky ×7
  • Lipton ×4
Progresso suggested as the cheaper alternative to
  • campbells ×9
  • pacific foods ×5

Where this comes from

16 of 122 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
reddit.com4
tastingtable.com3
sporked.com3
walmart.com2
thetakeout.com2
foodnetwork.com1
fool.com1
thedailymeal.com1
accio.com1
goodrx.com1
thingtesting.com1
youtube.com1

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
Walmart7
Amazon2
Progresso (direct)2
Hy-Vee1
Mariano's1
grocery stores1
Costco1
Sam's Club1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.