Pepsodent

Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.

Toothpaste · 3 waves · n=360 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

• budget-friendly ×13

  “* **Aim, Pepsodent, or Ultrabrite:** These are classic budget toothpaste brands that can regularly be found at dollar stores (like Dollar Tree or Family Dollar) for $1.”

• cavity prevention ×4

  “* **Aim or Pepsodent:** These are trusted, classic budget toothpastes that still contain active cavity-fighting fluoride but are usually priced at $1 to $1.”

• classic ×2

  “* **Aim or Pepsodent:** These are trusted, classic budget toothpastes that still contain active cavity-fighting fluoride but are usually priced at $1 to $1.”

• less sweet ×2

  “* **Pepsodent:** A classic, reliable brand that provides basic fluoride protection with a mild mint flavor, often priced around **$1.”

• ada seal ×1

  “While they might not have the heavy baking soda taste, they are highly effective, ADA-approved cavity fighters.”

• affordable pricing ×1

  “It is a solid, fluoride-based paste with a distinctive, mild minty flavor that keeps teeth clean at a rock-bottom price.”

• american mint-flavored ×1

  “- **Pepsodent** – An American mint-flavored toothpaste owned by Unilever, introduced in 1915.”

• anticavity ×1

  “While they might not have the heavy baking soda taste, they are highly effective, ADA-approved cavity fighters.”

• classic budget brands ×1

  “* **Aim or Pepsodent:** If you just want classic cavity protection and fresh breath without the bells and whistles, these classic budget brands sell for **$1.”

• decades-old brand ×1

  “(and Unilever globally), Pepsodent is a reliable, decades-old brand.”

In their words

66 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“This is an old-school, trusted brand that is incredibly cheap and contains fluoride to protect enamel”

“Another classic, ultra-budget brand that usually costs around $1.50. It's highly effective for basic cavity protection and has a mild, pleasant flavor.”

“Usually priced around $1.50 to $2.00. This classic, highly affordable toothpaste contains sodium fluoride to strengthen enamel and keeps your breath fresh on a dime.”

“Aim is a reliable, ADA-approved fluoride toothpaste that has been around for decades.”

“Pepsodent is another long-standing budget-friendly brand owned by Unilever, introduced in 1915”

Where they hedge

“major alternatives to Colgate, and pricing varies by promotion”

“other brands in the same category worth comparing prices on”

“the most popular brands similar to parodontax include Sensodyne, Meridol, Elmex, Marvis, Colgate, Pepsodent, GUM, DENTISTE', Corsodyl, LISTERINE”

“A broader list of brands positioned as alternatives includes Sensodyne, Meridol, Elmex, Marvis, Colgate, Pepsodent, GUM, DENTISTE', Corsodyl, LISTERINE among many others”

“Other popular brands similar to Parodontax include Meridol, Elmex, Marvis, Colgate, Pepsodent, GUM, DENTISTE', Corsodyl, and Listerine”

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Where this comes from

8 of 41 mentions appear alongside an identifiable web citation. Citation does not establish causation.

Where they send you

Stores and sites assistants name as places to buy this brand.

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.