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Latest three-month snapshot through 2026-08-13 · 10 waves. Use the controls above to change the window.
Protein Powder · 10 waves · n=768 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 9% | 23 of 256 |
| Claude | 7% | 18 of 256 |
| Gemini | 16% | 42 of 256 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-15 | 13% | 3 of 24 | |
| 2026-07-16 | 13% | 3 of 24 | +0 points |
| 2026-07-20 | 13% | 3 of 24 | +0 points |
| 2026-07-22 | 12% | 14 of 120 | -1 points |
| 2026-07-22 | 13% | 16 of 120 | +1 points |
| 2026-07-22 | 15% | 18 of 120 | +2 points |
| 2026-07-23 | 8% | 10 of 120 | -7 points |
| 2026-07-30 | 7% | 5 of 72 | -1 points |
| 2026-08-02 | 8% | 6 of 72 | +1 points |
| 2026-08-13 | 7% | 5 of 72 | -1 points |
Recurring descriptions in the models' own words, grouped by theme.
“Below are the most common contexts for "Vega" and their budget-friendly alternatives:”
“* **Better Alternatives:** If Vega is too expensive, **Orgain** is a much cheaper, highly popular plant-based alternative that blends a bit more easily.”
“Best Direct "Like-for-Like" Alternative: **Orgain Organic Protein**”
“Organic, vegan, 21 g protein per serving, and typically less expensive per serving than Truvani.”
“It has **20 g plant protein**, is USDA Organic, and is made without dairy, soy, artificial flavors, artificial sweeteners, or preservatives—but it contains peanuts/tree nuts and coconut sugar, so it is not ideal for those allergies or if you want zero added sugar.”
“It is widely available at supermarkets and bulk stores like Costco or Sam's Club, making it incredibly cheap per serving.”
“* **Orgain Protein + Superfoods Plant-Based Protein Powder:** **$8 off**”
“Orgain is one of the most popular direct competitors to Vega. It uses a blend of organic pea, brown rice, and chia seed protein. It is widely praised for having a smoother, less chalky texture than Vega, and it frequently goes on sale at major retailers like Costco, Target, and A”
“Truvani has a highly loyal following because of its strict standards: **certified organic, third-party tested for heavy metals, minimal ingredients (usually 5 to 7), no gums or thickeners (like xanthan or guar), and no stevia or erythritol** (sweetened naturally with monk fruit).”
“**My best overall clean pick:** **Ladder Premium Plant Protein (Vanilla or Chocolate)** if you want vegan/dairy-free.”
376 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“If Vega is too expensive, Orgain is a much cheaper, highly popular plant-based alternative that blends a bit more easily.”
“This is the most popular direct alternative to Vega. It is widely available (often found in bulk at Costco or Sam's Club) and usually costs around **$1.00 to $1.30 per serving** (compared to Vega's $2.00+). It features a smooth, milkshake-l”
“**Orgain Organic Protein** – recognized as a best-value plant-based option, offering complete amino acids and USDA organic certification.”
“Orgain Protein + Superfoods Plant Based Protein Powder is $8 off”
“Best "normal flavored shake" budget pick. Organic, vegan, 21 g protein per serving, and typically less expensive per serving than Truvani.”
“Orgain Organic Protein Powder combines pea, brown rice, chia and mung bean protein to hit all nine essential amino acids, giving you a complete protein source without dairy — though note each serving is two scoops”
“A widely available, cheaper option, though with some tradeoffs”
“One comparison notes Orgain's $25 20-serving bag undercuts Truvani's $50, appealing to budget blenders, yet Truvani's ingredient purity trumps Orgain's fillers for gut ease — so you trade some ingredient purity for savings.”
“Orgain is much cheaper (often around $1.00–$1.50 per serving) and easier to find. However, Orgain's standard line contains erythritol, stevia, and food gums, which can upset sensitive stomachs.”
“Costco and Sam's Club also frequently discount other high-quality brands like Orgain (plant-based)”
“Costco is currently facing a class-action lawsuit alleging Orgain protein powders, marketed as providing "good, clean nutrition," contained dangerous levels of heavy metals.”
“Costco is even facing a lawsuit over an Orgain product citing these findings.”
“Do not confuse this with standard Orgain Organic Protein, which contains gums and erythritol.”
“Costco was hit with a class action alleging its Orgain protein powders contain elevated levels of heavy metals, including lead, arsenic and cadmium, with lead levels exceeding California's Proposition 65 limits by more than 600%”
“a major class action lawsuit was filed against Costco, alleging they sold Orgain organic protein powder tainted with lead, cadmium, and arsenic”
Which competitors models suggest when shoppers ask for something cheaper.
61 of 342 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| reddit.com | 17 |
| garagegymreviews.com | 7 |
| thenutritioninsider.com | 6 |
| body360fit.com | 6 |
| reachwellth.com | 5 |
| cleaneatingkitchen.com | 5 |
| walmart.com | 5 |
| gainful.com | 5 |
| orgain.com | 5 |
| theskimm.com | 4 |
| innerbody.com | 3 |
| vegananj.com | 3 |
Stores and sites models name as places to buy this brand.
| retailer | mentions |
|---|---|
| Costco | 35 |
| Orgain (direct) | 18 |
| Sam's Club | 17 |
| Amazon | 15 |
| Target | 6 |
| Walmart | 3 |
| grocery stores | 2 |
| help | 1 |
| online | 1 |
| grocery outlets | 1 |
| normal grocery stores | 1 |
| health stores | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.