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Oral-B

Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.

4%share of voice · 13 of 360 recommendation answers
0%named first in recommendation answers
79%positive tone · 22 of 28 coded mentions

Toothpaste · 3 waves · n=360 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT0%0 of 120
Claude11%13 of 120
Gemini0%0 of 120

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-215%6 of 120
2026-07-224%5 of 120-1 points
2026-07-232%2 of 120-2 points

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

28 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“Select Crest and Oral-B products are on sale for $3.99 each.”
Gemini · 2026-07-23 · Toothpaste
“$5 off three adult Crest, Burt's Bees, Oral-B, Scope and similar products”
Claude · 2026-07-23 · Toothpaste
“Oral-B Sensitive”
Claude · 2026-07-23 · Toothpaste
“Check the Walgreens app for a "$5 off 3" or individual $1.00/1 digital coupons to stack on selected toothpaste varieties.”
Gemini · 2026-07-23 · Toothpaste
“Crest/Oral-B or store-brand stannous-fluoride sensitivity pastes: choose these if your Sensodyne tube uses stannous fluoride”
ChatGPT · 2026-07-23 · Toothpaste

Where they hedge

“Other major players like Oral-B (owned by Procter & Gamble) and Crest are common alternatives, though pricing varies by specific product rather than being uniformly cheaper.”
Claude · 2026-07-23 · Toothpaste
“Top Colgate competitors include Crest, Sensodyne, Pepsodent, Close up, Oral-B, Aim, and Aquafresh.”
Claude · 2026-07-23 · Toothpaste
“major alternatives to Colgate, and pricing varies by promotion”
Claude · 2026-07-22 · Toothpaste
“Boka's own site notes that the replacement brushes are extremely affordable compared to those of other major brands like Oral-B or Sonicare”
Claude · 2026-07-22 · Toothpaste
“Top Colgate competitors”
Claude · 2026-07-21 · Toothpaste

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Oral-B suggested as the cheaper alternative to
  • colgate ×7
  • boka ×1
  • sensodyne ×1

Where this comes from

1 of 20 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
walgreens.com1

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
Walgreens1
CVS1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.