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OluKai

Latest four-week snapshot through 2026-08-05 · 1 wave. Use the controls above to change the window.

81%share of voice · 44 of 54 recommendation answers
72%named first in recommendation answers
85%positive tone · 175 of 207 coded mentions

Flip Flops · 1 wave · n=54 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT78%14 of 18
Claude67%12 of 18
Gemini100%18 of 18

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-08-0581%44 of 54

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

204 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“The best **all-around flip-flop** is the **OluKai Ohana**: supportive arch, durable outsole with good grip, and comfortable enough for more than just poolside. It's the safest one-pair recommendation for most people.”
ChatGPT · 2026-08-05 · Flip Flops
“Testers concluded the best men's flip-flops are the Olukai Ohana, which offers long-lasting arch support that doesn't pack out over time, along with traction to carry you across a variety of terrain.”
Claude · 2026-08-05 · Flip Flops
“A podiatrist-favorite brand. Olukai is a podiatrist-approved brand that's become a trusted name for supportive footwear, and the contoured EVA foam insole is far more supportive than what you'd expect from a rubber sole.”
Claude · 2026-08-05 · Flip Flops
“OluKai sandals are Hawaiian-inspired and made for watermen and women, using high-quality leather and rubber paired with thoughtful construction that will last for many years.”
Claude · 2026-08-05 · Flip Flops
“OluKai sandals feature Hawaiian-inspired footwear made for watermen and women, using high-quality leather and rubber paired with thoughtful construction so they last for many years.”
Claude · 2026-08-05 · Flip Flops

Where they hedge

“three of the most popular and highly regarded sandal brands on the market”
Gemini · 2026-08-05 · Flip Flops
“The OluKai 'Ohana retails around **$80** with the OluKai Women's and Men's Ohana priced at $80.00 regular price”
Claude · 2026-08-05 · Flip Flops
“Based on comfort-focused testing and comparisons, here are some solid cheaper alternatives to the OluKai Ohana”
Claude · 2026-08-05 · Flip Flops
“OluKai is generally considered worth it for most people, especially if you value comfort and durability over budget pricing”
Claude · 2026-08-05 · Flip Flops
“known for its premium materials and island-inspired designs, may be positioned at a slightly higher price point compared to some alternatives”
Claude · 2026-08-05 · Flip Flops

What they warn about

“one Zappos reviewer complained about slippery soles, saying after an hour I was slipping on the floors and outside... the materials used in OHANA are shoddy and similar to what they use in soles on kid's shoes from discount retailers”
Claude · 2026-08-05 · Flip Flops

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to OluKai
  • Reef ×14
  • Teva ×10
  • Sanuk ×6
  • Birkenstock ×5
  • Chaco ×5
  • Native Shoes ×5
  • Allbirds ×4
  • Archies ×4
OluKai suggested as the cheaper alternative to
  • archies ×1

Where this comes from

53 of 207 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
outdoorgearlab.com32
forbes.com13
youtube.com10
reddit.com8
olukai.com5
gearjunkie.com5
hansensurf.com3
idreamedofthis.com3
businessinsider.com2
theinertia.com2
theatlasheart.com2
apartstyle.com2

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
OluKai (direct)35
Zappos7
eBay5
zappos3
support3
outdoorgearlab2
Hansen Surfboards1
d1nymbkeomeoqg1
Walmart1
OutdoorGearLab1
REI1
Nordstrom1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.