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Old Spice

Latest three-month snapshot through 2026-08-21 · 1 wave. Use the controls above to change the window.

2%share of voice · 2 of 90 recommendation answers
0%named first in recommendation answers
27%positive tone · 4 of 15 coded mentions

Body Wash · 1 wave · n=90 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT0%0 of 30
Claude7%2 of 30
Gemini0%0 of 30

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-08-212%2 of 90

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

15 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“Old Spice, Axe, or Irish Spring are popular go-tos with strong, recognizable scents.”
Claude · 2026-08-21 · Body Wash
“Irish Spring and Old Spice – these are classic budget options that tend to be even cheaper than Dove Men+Care”
Claude · 2026-08-21 · Body Wash
“Similarly positioned as a low-cost, widely available men's body wash.”
Claude · 2026-08-21 · Body Wash
“Everyday drugstore: Dove Men+Care, Old Spice, Irish Spring, Axe”
Claude · 2026-08-21 · Body Wash

Where they hedge

“Dove Men+Care leaves skin feeling more comfortable than classic budget options like Irish Spring or Old Spice, though it costs a bit more for a very reasonable price. This suggests Irish Spring and Old Spice body washes/bars are typically p”
Claude · 2026-08-21 · Body Wash
“**Old Spice antiperspirant sticks** are often similarly priced rather than truly cheaper—Target lists a 2.6‑oz stick at **$7.99**, the same as Dove's comparable 2.6‑oz stick”
ChatGPT · 2026-08-21 · Body Wash
“Irish Spring and Old Spice are the go-to classic budget options in this category, though a review notes Dove Men+Care actually gets you a wash that cleans well and leaves skin feeling more comfortable than classic budget options like Irish ”
Claude · 2026-08-21 · Body Wash
“At around $13 to $15 per stick, Native Deodorant is significantly more expensive than traditional drugstore brands like Secret or Old Spice.”
Gemini · 2026-08-21 · Body Wash
“At roughly $13 a stick, it is more than double the price of traditional drugstore deodorants (like Secret, Dove, or Old Spice, which run $5 to $7).”
Gemini · 2026-08-21 · Body Wash

What they warn about

“Unlike many harsh men's body washes (like Old Spice, Dial, or Irish Spring) which can strip your skin of its natural oils”
Gemini · 2026-08-21 · Body Wash
“Traditional men's bar soaps and body washes (like Irish Spring or Old Spice) can be incredibly harsh, stripping your skin of its natural oils and leaving it dry, tight, and itchy.”
Gemini · 2026-08-21 · Body Wash
“Unlike many other mass-market men's brands (like Axe or Old Spice) which can rely on harsh, drying sulfates and overpowering fragrances”
Gemini · 2026-08-21 · Body Wash

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Old Spice suggested as the cheaper alternative to
  • dove men+care ×6

Where this comes from

5 of 15 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
reddit.com4
thefiltery.com1
nontoxiclab.com1
dadand.com1
sololisa.com1
fromvalskitchen.com1
michael84.co.uk1

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
Target1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.