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Nurri

Latest three-month snapshot through 2026-07-28 · 1 wave. Use the controls above to change the window.

4%share of voice · 3 of 72 recommendation answers
0%named first in recommendation answers
82%positive tone · 9 of 11 coded mentions

Protein Shakes (RTD) · 1 wave · n=72 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT4%1 of 24
Claude8%2 of 24
Gemini0%0 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-284%3 of 72

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

11 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“**Nurri** | about **$2.89/shake** | 30 g | A good single-bottle substitute when you want a higher-protein option”
ChatGPT · 2026-07-28 · Protein Shakes (RTD)
“Probably the closest *format* to Fairlife: lactose-free, ultra-filtered dairy milk, 1 g sugar, 150 calories.”
ChatGPT · 2026-07-28 · Protein Shakes (RTD)
“Another store-brand style alternative some shoppers have found at Costco/Sam's Club, marketed as a Fairlife dupe with similar macros at a lower price point.”
Claude · 2026-07-28 · Protein Shakes (RTD)
“Nurri shakes are packaged in aluminum cans and are highly praised for their rich chocolate flavor and smooth consistency. They also have slightly fewer carbs than standard Core Power shakes.”
Gemini · 2026-07-28 · Protein Shakes (RTD)
“It works out to just over $2 per shake — a price far below most bottled protein drinks with comparable nutrition — with each can containing 30 grams of protein, 150 calories, and 1 gram of sugar.”
Claude · 2026-07-28 · Protein Shakes (RTD)

Where they hedge

“Nurri is also close at $19.98/12, but not cheaper.”
ChatGPT · 2026-07-28 · Protein Shakes (RTD)
“Fairlife is sweeter and thicker, and frankly better tasting and more enjoyable to drink. Nurri has mild sweetness and is thin. Not as enjoyable to drink, but much easier to chug.”
Claude · 2026-07-28 · Protein Shakes (RTD)

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Nurri suggested as the cheaper alternative to
  • fairlife core power ×3
  • fairlife core power elite ×2
  • fairlife ×2
  • fairlife nutrition plan ×1

Where this comes from

1 of 11 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
cnet.com1
samsclub.com1
reddit.com1

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
Costco6
Sam's Club2
Target1
Sams Club1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.