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NOW Sports Nutrition

Latest four-week snapshot through 2026-08-13 · 6 waves. Use the controls above to change the window.

2%share of voice · 14 of 624 recommendation answers
0%named first in recommendation answers
89%positive tone · 288 of 323 coded mentions

Protein Powder · 6 waves · n=624 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT2%5 of 208
Claude1%2 of 208
Gemini3%7 of 208

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-221%1 of 120
2026-07-223%3 of 120+2 points
2026-07-223%4 of 120+0 points
2026-07-232%2 of 120-1 points
2026-08-023%2 of 72+1 points
2026-08-133%2 of 72+0 points

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

319 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“**If dairy-free:** NOW Sports **unflavored pea protein** is a reasonable no-frills option.”
ChatGPT · 2026-08-13 · Protein Powder
“They are incredibly well-regarded for quality control and third-party testing (informed-choice), making them a very safe, clean, and highly affordable option.”
Gemini · 2026-08-13 · Protein Powder
“NOW Foods is the value answer, with multivitamins (ADAM for men, Eve for women, Daily Vits) that cover a wide nutrient range for a fraction of a premium subscription, often around a quarter of the monthly cost.”
Claude · 2026-08-13 · Protein Powder
“These are longstanding budget supplement brands that show up frequently alongside Nutricost in independent lab testing round-ups”
Claude · 2026-08-13 · Protein Powder
“NOW Foods – This is described as the value answer, with multivitamins like ADAM for men, Eve for women, and Daily Vits covering a wide nutrient range for a fraction of a premium subscription, often around a quarter of the monthly cost. A ke”
Claude · 2026-08-13 · Protein Powder

Where they hedge

“NutriCost, MyProtein, Now Sports, and Isopure are among the main brands offering unflavored (no-sweetener) whey isolate”
Claude · 2026-08-13 · Protein Powder
“Puritan's Pride, NOW Foods, and Vitacost are frequently mentioned alongside Nutricost in third-party testing round-ups as similarly priced budget competitors.”
Claude · 2026-08-13 · Protein Powder
“These are frequently mentioned alongside Nutricost in broader budget-supplement comparisons on sites like ConsumerLab, which lists brands including Double Wood, Bestvite, GNC, InnovixLabs, Legendairy, Natural Factors, NOW, Nutricost, Nuts.c”
Claude · 2026-08-13 · Protein Powder
“These are established budget-friendly brands frequently compared alongside Nutricost in independent lab testing.”
Claude · 2026-08-13 · Protein Powder
“Puritan's Pride, NOW Foods, and Swanson... frequently mentioned in the same budget tier as Nutricost... These often run sales and multi-buy discounts that can undercut Nutricost on a per-serving basis.”
Claude · 2026-08-13 · Protein Powder

What they warn about

“For example, NOW Sports' 5 lb unflavored isolate is listed at $144.99, so it would *not* be a cheaper MyProtein replacement.”
ChatGPT · 2026-08-13 · Protein Powder
“good simple ingredient list and Informed-Sport certification, but it's generally a higher-cost isolate, not a budget replacement”
ChatGPT · 2026-07-22 · Protein Powder

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

NOW Sports Nutrition suggested as the cheaper alternative to
  • nutricost ×67
  • naked nutrition ×41
  • ritual ×39
  • momentous ×30
  • myprotein ×28
  • optimum nutrition ×24
  • dymatize ×23
  • bulksupplements ×20

Where this comes from

48 of 323 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
reddit.com13
torokhtiy.com8
forbes.com6
garagegymreviews.com5
barbend.com4
popgot.com3
healthline.com3
rapamycin.news3
ebay.com2
walmart.com2
supplementscored.com2
consumerlab.com1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
nowfoods22
Amazon17
iHerb9
NOW Foods4
Vitacost3
Walmart2
major retailers nationwide1
Subscribe and Save1
health food stores1
health food store1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.