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Latest four-week snapshot through 2026-08-13 · 4 waves. Use the controls above to change the window.
Protein Powder · 4 waves · n=288 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 5% | 5 of 96 |
| Claude | 0% | 0 of 96 |
| Gemini | 1% | 1 of 96 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-20 | 4% | 1 of 24 | |
| 2026-07-22 | 2% | 2 of 120 | -2 points |
| 2026-07-30 | 1% | 1 of 72 | -1 points |
| 2026-08-13 | 3% | 2 of 72 | +2 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“It is also **Informed-Sport certified**, useful if you’re subject to tested sport rules.”
“**Avoid paying extra for whey isolate** unless regular whey bothers your stomach.”
“| **Low-lactose / higher-purity option** | **NOW Sports Whey Protein Isolate, Unflavored** | It has **24 g protein**, 0 g fat, and 1 g carb per 28-g scoop; ingredients are whey isolate plus under 1% sunflower lecithin.”
“| **NOW Sports Whey Protein Isolate** | Simple ingredients / minimal artificial sweeteners | 25 g isolate protein per serving, Informed Sport certified, and the vanilla version avoids sucralose and Ace-K.”
“| **Low-lactose / higher-purity option** | **NOW Sports Whey Protein Isolate, Unflavored** | It has **24 g protein**, 0 g fat, and 1 g carb per 28-g scoop; ingredients are whey isolate plus under 1% sunflower lecithin.”
“| **Low-lactose / higher-purity option** | **NOW Sports Whey Protein Isolate, Unflavored** | It has **24 g protein**, 0 g fat, and 1 g carb per 28-g scoop; ingredients are whey isolate plus under 1% sunflower lecithin.”
“| **NOW Sports Whey Protein Isolate** | Simple ingredients / minimal artificial sweeteners | 25 g isolate protein per serving, Informed Sport certified, and the vanilla version avoids sucralose and Ace-K.”
“| **NOW Sports Whey Protein Isolate** | A simpler isolate for people who tolerate concentrate poorly | Provides **24–25 g protein per serving** and comes in unflavored options.”
“These are frequently grouped alongside Nutricost in third-party testing roundups as similarly budget-oriented brands.”
“| **NOW Sports Plant Protein Complex** | A practical mid-priced blend of pea, hemp, and quinoa protein with 22 g protein per serving.”
41 exact quoted mentions in this snapshot, grouped by coded tone.
“unflavored **soy protein isolate**. For example, NOW's version provides **20 g protein per serving** and has no carbs; it is less tasty but useful in smoothies or oatmeal.”
“Closest cheaper replacement to ISO100: NOW Sports WPI”
“**NOW Sports Plant Protein Complex** | A practical mid-priced blend of pea, hemp, and quinoa protein with 22 g protein per serving.”
“while their Plant Protein Complex offers sweetened flavors.”
“NOW's version is single-ingredient soy isolate aside from lecithin”
“Good if you want a minimal, unflavored product—**24 g protein per 33 g scoop**, only 1 g sugar. It also has an Informed Sport certification listing. | The brand's direct price is not especially cheap, so buy it only when a retailer sale mak”
“Even high-end, expensive brands like NOW, Jarrow, and Life Extension occasionally have products fail.”
“Vitacost, NOW, Puritan's Pride, and Swanson are frequently grouped alongside Nutricost in third-party testing roundups as similarly budget-oriented brands.”
“A straightforward unflavored concentrate option. It's less expensive than NOW's isolate, but its official 5 lb price is still high at the moment, so it makes sense mainly if you find it at a discounted retailer.”
“A more budget-conscious sport-certified option is NOW Sports Whey Protein Isolate; it is Informed Sport certified, but it costs more, so it's not my first pick strictly on budget.”
“Isolate is lower in lactose, but it costs much more—for example, NOW's 5 lb isolate is listed at **$105.99**.”
“NOW's 5-lb isolate is listed at $144.99...poor value if your sole goal is cheap protein”
Which competitors assistants suggest when shoppers ask for something cheaper.
2 of 38 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| katelymannutrition.com | 1 |
| garagegymreviews.com | 1 |
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| nowfoods | 13 |
| Target | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.