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Latest three-month snapshot through 2026-08-13 · 7 waves. Use the controls above to change the window.
Protein Powder · 7 waves · n=696 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 232 |
| Claude | 10% | 24 of 232 |
| Gemini | 0% | 1 of 232 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-22 | 3% | 3 of 120 | |
| 2026-07-22 | 4% | 5 of 120 | +1 points |
| 2026-07-22 | 5% | 6 of 120 | +1 points |
| 2026-07-23 | 3% | 3 of 120 | -2 points |
| 2026-07-30 | 3% | 2 of 72 | +0 points |
| 2026-08-02 | 4% | 3 of 72 | +1 points |
| 2026-08-13 | 4% | 3 of 72 | +0 points |
Recurring descriptions in the models' own words, grouped by theme.
“If you tell me your specific goals (muscle building, pregnancy-safe, dairy-free, budget, etc.”
“- **Needed** — designed for pregnancy- and breastfeeding-safe support, with hydrolyzed bovine collagen peptides supporting blood sugar, joint health, gut health, and immune function.”
“- **Needed** — offers collagen protein that's pregnancy- and breastfeeding-safe, a two-in-one powder supporting blood sugar, joint health, gut health, and immune function.”
“- **Needed** is often flagged as recognizing the market gap for quality prenatal support with one of the highest-quality protein powders for women that's also pregnancy- and breastfeeding-safe.”
“**Pregnancy/postpartum specific:** If that applies to you, **Needed** or **Ritual** are frequently recommended — Needed created one of the highest-quality protein powders for women that's pregnancy- and breastfeeding-safe, using pure collagen peptides as both a protein source and”
“**Best for pregnancy/postpartum**”
“**Collagen/prenatal-friendly (if relevant):**”
“- **Needed's collagen blend** — combines Type I marine collagen for skin radiance and smoothness with Type II collagen to support joints, elasticity, and connective tissue.”
“- **Needed** — designed for pregnancy- and breastfeeding-safe support, with hydrolyzed bovine collagen peptides supporting blood sugar, joint health, gut health, and immune function.”
“Needed created one of the highest-quality prenatal protein powders that's also pregnancy- and breastfeeding-safe — a collagen protein that supports blood sugar, joint health, gut health, and immune function.”
26 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“designed for pregnancy- and breastfeeding-safe support, with hydrolyzed bovine collagen peptides supporting blood sugar, joint health, gut health, and immune function.”
“best for women who want a complete plant protein with nothing hidden, and the strongest pick for pregnancy or postpartum once cleared with your provider”
“Needed created one of the highest-quality prenatal protein powders that's also pregnancy- and breastfeeding-safe — a collagen protein that supports blood sugar, joint health, gut health, and immune function.”
“Needed Prenatal Collagen Protein”
“a hydrolyzed bovine collagen peptide powder that is pregnancy- and breastfeeding-safe, providing 14 grams of protein per serving and supporting blood sugar, joint health, gut health, and immune function”
Which competitors models suggest when shoppers ask for something cheaper.
1 of 26 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| mermadela.com | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.