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Nature Valley

Latest four-week snapshot through 2026-07-30 · 1 wave. Use the controls above to change the window.

38%share of voice · 27 of 72 recommendation answers
1%named first in recommendation answers
45%positive tone · 61 of 137 coded mentions

Granola Bars · 1 wave · n=72 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT29%7 of 24
Claude58%14 of 24
Gemini25%6 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-3038%27 of 72

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

136 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Most retailers (Walmart's Great Value, Kroger, Target's Market Pantry, Aldi's brands) make granola bars that mimic popular brands (like Quaker or Nature Valley) at a fraction of the price, often with similar taste and quality.”
Claude · 2026-07-30 · Granola Bars
“**Quaker Chewy** or **Nature Valley Crunchy** bars go on sale frequently and often have coupons—stock up when discounted.”
Claude · 2026-07-30 · Granola Bars
“**Kid-friendly/classic taste**: Nature Valley Crunchy or Quaker Chewy—just know these tend to be higher in added sugar”
Claude · 2026-07-30 · Granola Bars
“**Watch for BOGO deals** at grocery stores (common with Quaker, Nature Valley)”
Claude · 2026-07-30 · Granola Bars
“brands like Nature Valley, Clif Bar, and Made Good”
Claude · 2026-07-30 · Granola Bars

Where they hedge

“Great Value (Walmart), Kirkland (Costco), Trader Joe's, and Aldi's store brands are typically 30-50% cheaper than name brands like Nature Valley or Quaker, often with similar taste and ingredients.”
Claude · 2026-07-30 · Granola Bars
“Nature Valley or Quaker bars are widely available and cheaper per bar than premium brands”
Claude · 2026-07-30 · Granola Bars
“simple, crunchy, but higher in sugar”
Claude · 2026-07-30 · Granola Bars
“Nature Valley Crunchy or Chewy bars — classic favorite, though check sugar content”
Claude · 2026-07-30 · Granola Bars
“covering brands like Nature Valley, Made Good, and CLIF Bar”
Claude · 2026-07-30 · Granola Bars

What they warn about

“General Mills' Nature Valley brand faced four class action lawsuits accusing it of falsely advertising more than 30 of its granola bars as "100% natural," with plaintiffs claiming the bars shouldn't be labeled that way because they contain ”
Claude · 2026-07-30 · Granola Bars
“Nature Valley has faced repeated lawsuits over its "100% natural" claims. In 2014, the company settled a class-action lawsuit and agreed to drop its "100% natural" label on Nature Valley granola bars if they contained high-fructose corn syr”
Claude · 2026-07-30 · Granola Bars
“Three lawsuits were filed against General Mills' granola bar brand Nature Valley over their bars being labeled as "100% natural whole grain oats", with the litigation alleging the "natural" claim is deceptive due to pesticide residue.”
Claude · 2026-07-30 · Granola Bars
“Nature Valley faced actual lawsuits alleging the company's snack bars are labeled as being made with "100% natural whole grain oats," but the lawsuit alleges that they actually contain small quantities of the pesticide glyphosate. Notably, ”
Claude · 2026-07-30 · Granola Bars
“**Avoid for nut-restricted schools:** Nature Valley peanut-butter or nut varieties.”
ChatGPT · 2026-07-30 · Granola Bars

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to Nature Valley
  • Great Value ×13
  • Quaker Chewy Granola Bars ×10
  • Good & Gather ×10
  • Kirkland Signature ×9
  • Sunbelt Bakery ×7
  • Member's Mark ×6
  • Simple Truth ×6
  • Millville ×6
Nature Valley suggested as the cheaper alternative to
  • sunbelt bakery ×7
  • kind ×4
  • larabar ×1

Where this comes from

17 of 137 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
youtube.com4
proteinbar.com3
walmart.com3
nutritionrenewed.com2
reddit.com2
pixelfy.me1
slickdeals.net1
dollargeneral.com1
aldireviewer.com1
target.com1
sporked.com1
picknsave.com1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Walmart10
naturevalley5
Target4
Amazon3
Kroger2
Food 4 Less1
warehouse stores1
grocery stores1
warehouse clubs1
Costco1
Sam's Club1
supermarket1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.