MyProtein

Latest three-month snapshot through 2026-08-13 · 10 waves. Use the controls above to change the window.

Protein Powder · 10 waves · n=768 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

What they call it

Recurring descriptions in the models' own words, grouped by theme.

• budget-friendly ×169

  “The only category where MyProtein beats Dymatize is **price**. If you are on a strict budget, MyProtein runs constant sales (often 30–40% off online) that make it incredibly cheap per serving.”

• whey protein ×33

  “MyProtein is often the better *budget* deal, but its standard Impact Whey is mostly whey concentrate and, depending on flavor, has less protein per serving with more lactose/carbs.”

• third-party tested ×30

  “Get **MyProtein**.”

• frequent promotions ×29

  “Myprotein is famous for building its business model around aggressive bulk pricing. While their "base" retail prices might look similar to other brands, **they run massive sales (often 30% to 50% off) almost constantly.** If you buy their larger 5.5 lb or 11 lb bags during a sale”

• frequently on sale ×29

  “Use code **DAY** at checkout for up to **70% off** protein powders. * If you are a new customer, signing up for their newsletter gets you **15% off your first order plus a free shaker bottle**.”

• affordable pricing ×26

  “* **Better Value:** MyProtein is significantly more affordable per serving.”

• high protein-to-calorie ratio ×21

  “- **MyProtein Impact Whey** – Offers a wide range of flavors and a high protein-to-calorie ratio, making it a top choice for budget-conscious individuals seeking a quality whey protein powder.”

• high quality ×18

  “They run constant sales, making it one of the most budget-friendly high-quality proteins on the market.”

• artificial sweeteners ×15

  “MyProtein heavily relies on artificial sweeteners like sucralose and acesulfame potassium in almost all of their popular flavors, which can cause bloating or digestive issues for many people.”

• $20 to 35 percent lower prices ×13

  “MyProtein is famous in the fitness community for offering high-quality, lab-tested supplements at some of the lowest price points available—provided you shop their sales.”

In their words

912 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“Usually a budget choice—especially during promotions. It is whey concentrate, so it may be less suitable if lactose bothers you. Myprotein currently lists Impact Whey from **$19.99**”

“Myprotein almost always runs 40% to 50% off sales on their website. If you stack discount codes and buy in bulk (like a 5.5 lb or 11 lb bag), it becomes one of the cheapest high-quality proteins on the market.”

“**Optimum Nutrition Gold Standard Whey**, **Myprotein Impact Whey**, **Nutricost Whey Isolate**”

“Myprotein (owned by THG) is one of the world's largest vertically integrated supplement producers, offering full-scale production that helps keep costs down.”

“Get **MyProtein**.”

Where they hedge

“it uses isolate rather than the concentrate used in standard MyProtein Impact Whey”

“**If you compete in tested sports:** prioritize a product with meaningful third-party sport certification, even if it costs more. For example, Myprotein reports Informed Choice and Informed Protein certification for Impact Whey.”

“While MyProtein is more budget-friendly and great for buying in bulk, **Optimum Nutrition is the superior overall product** and the safer choice if you can only buy one.”

“The verdict is genuinely mixed depending on what you value most: **price/value** or **absolute transparency**.”

“While MyProtein is a solid budget-friendly alternative, **Optimum Nutrition** is the safer, higher-quality, and more reliable everyday choice.”

What they warn about

“While MyProtein is often cheaper if you catch them during one of their massive sales, their steep price increases over the last few years have closed the price gap. If you have to choose just one, **Transparent Labs** is the healthier, clea”

“For years, MyProtein was the undisputed "budget king" of sports nutrition. However, in recent years, their prices have skyrocketed significantly. They also heavily rely on a "DFS-style" pricing model—inflating their base prices to absurd le”

“Following their parent company (THG) going public, they shifted away from being the "budget king" of bulk supplements, significantly raised their prices, and reduced the value of their discount codes.”

“MyProtein's only major advantage is that it is cheaper per serving. However, MyProtein's prices have risen significantly over the years, and their flavors can be highly inconsistent (some taste great, while others taste highly chemical).”

“Historically, MyProtein was the undisputed king of budget supplements. However, in recent years, they have faced heavy criticism on platforms like Reddit for aggressive price increases, shrinking bag sizes, and inflating their "base" prices”

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Where this comes from

131 of 832 mentions appear alongside an identifiable web citation. Citation does not establish causation.

Where they send you

Stores and sites models name as places to buy this brand.

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.