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Mumm

Latest three-month snapshot through 2026-07-28 · 1 wave. Use the controls above to change the window.

3%share of voice · 2 of 72 recommendation answers
0%named first in recommendation answers
86%positive tone · 6 of 7 coded mentions

Champagne · 1 wave · n=72 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT0%0 of 24
Claude8%2 of 24
Gemini0%0 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-283%2 of 72

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

7 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“Mumm Cordon Rouge”
Claude · 2026-07-28 · Champagne
“Champagnes like Pierre Gimonnet, Pertois-Moriset, or even other big houses' cuvées (Piper-Heidsieck, Mumm) sometimes offer more interesting drinking experiences at similar or lower prices.”
Claude · 2026-07-28 · Champagne
“Mumm Grand Cordon Rosé (~$40–50) – Fuller-bodied with red berry notes, solid value from a major house.”
Claude · 2026-07-28 · Champagne
“comparable house style, usually a bit less expensive”
Claude · 2026-07-28 · Champagne
“brands like Nicolas Feuillatte, Pommery, or Mumm often cost less than Moët or Veuve Clicquot but use similar production methods”
Claude · 2026-07-28 · Champagne

Where they hedge

“notably cheaper than many "big house" Champagnes (Moët, Veuve Clicquot, Mumm) while delivering comparable drinking quality”
Claude · 2026-07-28 · Champagne

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Mumm suggested as the cheaper alternative to
  • veuve clicquot ×1
  • piper heidsieck ×1

Where this comes from

0 of 7 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.