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Molly's Suds

Latest three-month snapshot through 2026-07-29 · 1 wave. Use the controls above to change the window.

13%share of voice · 7 of 54 recommendation answers
0%named first in recommendation answers
36%positive tone · 13 of 36 coded mentions

Fabric Softener/Conditioner · 1 wave · n=54 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT0%0 of 18
Claude39%7 of 18
Gemini0%0 of 18

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2913%7 of 54

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

36 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“Molly's Suds is a standout natural option: instead of relying on quaternary ammonium compounds typically found in standard softeners, this formula uses a vinegar-based recipe combined with vegetable-derived glycerin that can soften fabrics ”
Claude · 2026-07-29 · Fabric Softener/Conditioner
“Molly's Suds at about 25-35 cents — so Molly's Suds itself is already fairly competitive here”
Claude · 2026-07-29 · Fabric Softener/Conditioner
“Molly's Suds powder is already fairly value-oriented—about **$14–$21 for 70–120 loads**”
ChatGPT · 2026-07-29 · Fabric Softener/Conditioner
“highly regarded for its purity, standard retail pricing sits at roughly **$0.18 to $0.21 per load**”
Gemini · 2026-07-29 · Fabric Softener/Conditioner
“widely considered one of the best and most cost-effective options on the market”
Gemini · 2026-07-29 · Fabric Softener/Conditioner

Where they hedge

“Molly's Suds itself is already positioned as a relatively affordable "clean" detergent — it's marketed as a five-ingredient, fragrance-free, EWG A-rated detergent that actually costs less per load than Tide”
Claude · 2026-07-29 · Fabric Softener/Conditioner
“Whether **Molly's Suds** is "worth it" depends heavily on what you value in a laundry detergent. If your priority is safe, non-toxic ingredients, skin safety, or eco-friendly living, it is **absolutely worth it**. However, if you are lookin”
Gemini · 2026-07-29 · Fabric Softener/Conditioner
“If your priority is avoiding synthetic fragrances and harsh chemicals — especially for sensitive skin, babies, or health-conscious households — most reviewers feel it's worth the modest price premium and does clean effectively.”
Claude · 2026-07-29 · Fabric Softener/Conditioner
“For context, Molly's Suds Unscented is around **$14.44 for 70 loads (~21¢/load)** at Walmart, or $14.99 at Target.”
ChatGPT · 2026-07-29 · Fabric Softener/Conditioner
“reasonably priced for a specialty "clean ingredient" detergent: the brand lists the powder at **$22.99**”
ChatGPT · 2026-07-29 · Fabric Softener/Conditioner

What they warn about

“Consumer Reports recently rated **Molly's Suds Original Unscented as its worst-performing powder detergent**: it did well on blood stains, but was poor on routine body oils and coffee, and only mediocre on dirt, grass, chocolate, and oily-f”
ChatGPT · 2026-07-29 · Fabric Softener/Conditioner
“**Mostly no—for the Original Laundry Powder, I wouldn't consider Molly's Suds worth the premium if your priority is reliably clean clothes.**”
ChatGPT · 2026-07-29 · Fabric Softener/Conditioner

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to Molly's Suds
  • Charlie's Soap ×5
  • ARM & HAMMER Sensitive Skin Free & Clear ×5
  • Nellie's Laundry Soda ×4
  • All Free Clear ×4
  • ECOS Free & Clear ×3
  • Rosey ×3
  • ECOS Hypoallergenic Liquid Laundry Detergent ×3
  • Seventh Generation ×3

Where this comes from

3 of 36 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
nontoxiclab.com3
substack.com1
walmart.com1
kitchenstewardship.com1
mindfulmomma.com1
gurlgonegreen.com1

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
Walmart7
Home Depot3
Target3
mollyssuds1
a retailer with easy returns1
the brand's direct site1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.