Mary's Gone Crackers

Latest three-month snapshot through 2026-07-31 · 1 wave. Use the controls above to change the window.

Crackers · 1 wave · n=54 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

What they call it

Recurring descriptions in the models' own words, grouped by theme.

• gluten-free ×42

  “While Mary’s Gone Crackers are excellent if you are looking for a highly nutritious, gluten-free option packed with seeds, they can be polarizing.”

• organic ×19

  “An organic, gluten-free option made of brown rice, quinoa, flax, and sesame seeds.”

• vegan-friendly ×12

  “** Mary’s Gone Crackers are organic, vegan, gluten-free, and made with whole-food ingredients; the Original has 4 g protein per serving and is a good source of fiber.”

• non-gmo ×9

  “Mary's Gone Crackers checks out as gluten-free, organic, vegan, and non-GMO, with taste and simple ingredients, and get a protein punch from almonds, egg whites, and extra fiber from flaxseeds.”

• packed with seeds ×6

  “While Mary’s Gone Crackers are excellent if you are looking for a highly nutritious, gluten-free option packed with seeds, they can be polarizing.”

• simple ingredient list ×6

  “- The Original has a short ingredient list: organic brown rice, quinoa, flax, sesame, tamari, and sea salt; the brand’s products are gluten-free, vegan, organic, and non-GMO.”

• solid crunch ×6

  “*(The only exception: If you are strictly gluten-free or specifically want an ultra-crunchy, seed-heavy cracker, go with Mary's.”

• seed-based ×5

  “If health is your primary goal, look to **Triscuits**, **Simple Mills** (almond flour-based), or **Mary's Gone Crackers** (seed-based) instead.”

• 100% natural ingredients ×4

  “** Mary’s Gone Crackers are organic, vegan, gluten-free, and made with whole-food ingredients; the Original has 4 g protein per serving and is a good source of fiber.”

• premium pricing ×4

  “As one blogger who created a copycat recipe put it: "I love them and so do my kids, but at $4 a box, they can be quite pricey," so she decided to try making a homemade version.”

In their words

79 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“If you're looking for a gluten-free, organic, vegan cracker with real whole-food ingredients (not a "junk food" gluten-free option), Mary's Gone Crackers gets strong marks for flavor, crunch, and clean ingredient lists — making it worth it ”

“If you love the signature crunch and seedy texture of Mary's Gone Crackers”

“they're made primarily from whole food ingredients like brown rice, quinoa, and flax seeds, and they're gluten-free with no artificial additives”

“**Mary's Gone Crackers.** The hearty seed-and-grain crunch is more satisfying, and the simple organic ingredient list gives them the edge.”

“While Mary's Gone Crackers are excellent if you are looking for a hearty, super-crunchy, seed-packed health snack”

Where they hedge

“Mary's small 4 oz bags can run around **$1.07–$1.12 per ounce**, while larger Mary's bags are closer to **98¢–$1.04 per ounce**”

“Since Mary's Gone Crackers can run several dollars per box (with 4 oz boxes typically costing around $3.50–$5+)”

“If you like **Mary's Gone Crackers** mainly for their hearty, savory crunch, these are usually cheaper substitutes:”

“While Mary's Gone Crackers are great if you are strictly gluten-free or love a very heavy, nutty seed texture, they can be polarizing and quite hard to chew.”

“For those who prioritize clean, allergen-friendly ingredients and a serious crunch, they are widely considered one of the best crackers on the market. However, they are a premium product with a price tag and texture that might not appeal to”

What they warn about

“By contrast, Mary's Gone Crackers are incredibly hard, dense, and intensely seedy. While some people love that heavy, earthy crunch, they can be polarizing and tough on the teeth.”

“Mary's Gone Crackers, on the other hand, are extremely hard, dense, and can feel like you are chewing on a handful of birdseed.”

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Where this comes from

10 of 79 mentions appear alongside an identifiable web citation. Citation does not establish causation.

Where they send you

Stores and sites models name as places to buy this brand.

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.