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Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 120 |
| Claude | 9% | 11 of 120 |
| Gemini | 9% | 11 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 6% | 7 of 120 | |
| 2026-07-22 | 9% | 11 of 120 | +3 points |
| 2026-07-23 | 3% | 4 of 120 | -6 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“- **Lumineux Whitening Strips** — recommended by a New York-based dentist for people with sensitive teeth, these are non-toxic and peroxide-free, using natural whitening ingredients like coconut oil and Dead Sea salt.”
“- **Lumineux Whitening Strips** — recommended by a New York-based dentist for people with sensitive teeth, these are non-toxic and peroxide-free, using natural whitening ingredients like coconut oil and Dead Sea salt.”
“Lumineux Whitening Strips — recommended by a New York-based dentist for people with sensitive teeth, these are non-toxic and peroxide-free, using natural whitening ingredients like coconut oil and Dead Sea salt”
“Best Natural / Chemical-Free Option: **Lumineux Whitening Toothpaste**”
“Lumineux uses non-acidic, gentle ingredients like coconut oil, sage oil, lemon peel oil, and Dead Sea salt. It lifts stains gently without utilizing peroxide or harsh synthetic chemicals.”
“If you have extremely sensitive teeth, these are perfect.”
“Typically $15 to $22. If you have extremely sensitive teeth, these are perfect. Unlike Crest, they are completely hydrogen peroxide-free”
“* **Active Ingredients:** Dead Sea salt, coconut oil, and essential oils”
“It uses essential oils (like coconut oil, sage oil, and lemon peel oil) along with Dead Sea salt to breaks up plaque and gently whiten without stripping the mouth's microbiome [1.”
“- **Lumineux Whitening Strips** — recommended by a New York-based dentist for people with sensitive teeth, these are non-toxic and peroxide-free, using natural whitening ingredients like coconut oil and Dead Sea salt.”
39 exact quoted mentions in this snapshot, grouped by coded tone.
“This popular natural option uses essential oils (like coconut oil, sage oil, and lemon peel oil) and dead sea salt to gently freshen breath and lift surface stains without utilizing harsh chemicals, peroxide, or artificial dyes.”
“If you prefer to avoid hydrogen peroxide, fluoride, and artificial dyes, Lumineux is highly rated. It uses essential oils (like coconut oil, sage oil, and lemon peel oil) along with Dead Sea salt to breaks up plaque and gently whiten withou”
“Lumineux uses non-acidic, gentle ingredients like coconut oil, sage oil, lemon peel oil, and Dead Sea salt. It lifts stains gently without utilizing peroxide or harsh synthetic chemicals.”
“Uses natural oils and minerals to break up oral toxins and gently refresh the appearance of your teeth without stripping enamel”
“Lumineux whitening strips — recommended by a New York-based dentist for people with sensitive teeth, they're non-toxic and peroxide-free, using natural ingredients like coconut oil and Dead Sea salt instead”
“recommended by dentists for people with sensitive teeth, non-toxic and, unlike Crest 3D Whitestrips, peroxide-free, using natural whitening ingredients like coconut oil and Dead Sea salt — though these tend to be pricier, not cheaper, than ”
“dentists sometimes recommend for sensitive teeth, noting they're non-toxic and peroxide-free, using natural ingredients like coconut oil and Dead Sea salt instead. Note, though, that this option is actually pricier than a lot of toothpaste ”
“marketed as alternatives, actually cost more than Crest”
“a gentler, peroxide-free alternative like Lumineux might be better, though it takes longer to show results”
Which competitors assistants suggest when shoppers ask for something cheaper.
4 of 28 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| forbes.com | 1 |
| lumineuxtooth.com | 1 |
| walmart.com | 1 |
| target.com | 1 |
| advancedindiana.com | 1 |
| purewow.com | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.