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Lumineux

Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.

6%share of voice · 22 of 360 recommendation answers
0%named first in recommendation answers
90%positive tone · 35 of 39 coded mentions

Toothpaste · 3 waves · n=360 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 120
Claude9%11 of 120
Gemini9%11 of 120

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-216%7 of 120
2026-07-229%11 of 120+3 points
2026-07-233%4 of 120-6 points

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

39 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“This popular natural option uses essential oils (like coconut oil, sage oil, and lemon peel oil) and dead sea salt to gently freshen breath and lift surface stains without utilizing harsh chemicals, peroxide, or artificial dyes.”
Gemini · 2026-07-23 · Toothpaste
“If you prefer to avoid hydrogen peroxide, fluoride, and artificial dyes, Lumineux is highly rated. It uses essential oils (like coconut oil, sage oil, and lemon peel oil) along with Dead Sea salt to breaks up plaque and gently whiten withou”
Gemini · 2026-07-23 · Toothpaste
“Lumineux uses non-acidic, gentle ingredients like coconut oil, sage oil, lemon peel oil, and Dead Sea salt. It lifts stains gently without utilizing peroxide or harsh synthetic chemicals.”
Gemini · 2026-07-23 · Toothpaste
“Uses natural oils and minerals to break up oral toxins and gently refresh the appearance of your teeth without stripping enamel”
Gemini · 2026-07-23 · Toothpaste
“Lumineux whitening strips — recommended by a New York-based dentist for people with sensitive teeth, they're non-toxic and peroxide-free, using natural ingredients like coconut oil and Dead Sea salt instead”
Claude · 2026-07-23 · Toothpaste

Where they hedge

“recommended by dentists for people with sensitive teeth, non-toxic and, unlike Crest 3D Whitestrips, peroxide-free, using natural whitening ingredients like coconut oil and Dead Sea salt — though these tend to be pricier, not cheaper, than ”
Claude · 2026-07-23 · Toothpaste
“dentists sometimes recommend for sensitive teeth, noting they're non-toxic and peroxide-free, using natural ingredients like coconut oil and Dead Sea salt instead. Note, though, that this option is actually pricier than a lot of toothpaste ”
Claude · 2026-07-22 · Toothpaste
“marketed as alternatives, actually cost more than Crest”
Claude · 2026-07-22 · Toothpaste
“a gentler, peroxide-free alternative like Lumineux might be better, though it takes longer to show results”
Gemini · 2026-07-22 · Toothpaste

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Lumineux suggested as the cheaper alternative to
  • crest ×9
  • boka ×1

Where this comes from

4 of 28 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
forbes.com1
lumineuxtooth.com1
walmart.com1
target.com1
advancedindiana.com1
purewow.com1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.