Levels

Latest three-month snapshot through 2026-07-30 · 4 waves. Use the controls above to change the window.

Protein Powder · 4 waves · n=432 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

What they call it

Recurring descriptions in the models' own words, grouped by theme.

• grass-fed whey protein ×6

  “Naked Nutrition is highly popular for its "naked" approach: offering high-quality, minimal-ingredient, single-source protein powders (like 100% grass-fed whey or single-ingredient pea protein) with zero artificial colors, flavors, or sweeteners.”

• budget-friendly ×3

  “- **Want the absolute shortest ingredient list / lower cost:** **Levels Grass-Fed Whey, Unflavored.”

• clean ingredients ×3

  “** It provides 24 g protein per serving and holds a Clean Label Project Purity Award; choose unflavored to avoid extra flavor ingredients.”

• 24g protein ×2

  “It delivers **24 g protein and 5.”

• no artificial sweeteners ×2

  “Levels uses 100% grass-fed whey with no artificial flavors, artificial sweeteners, or fillers.”

• zero additives ×2

  “Transparent Labs has built a strong reputation on four pillars: **100% transparent labeling** (no proprietary blends), **clean ingredients** (zero artificial sweeteners, food dyes, or harmful additives), **clinical dosing**, and **third-party testing**.”

• 100% grass-fed whey ×1

  “Their unflavored whey consists of 100% grass-fed whey and sunflower lecithin (just like Naked), while their flavored versions use real cocoa, vanilla bean, and are sweetened elegantly with stevia and monk fruit (no sucralose or artificial junk).”

• closest direct competitor to naked ×1

  “* **Levels Grass-Fed Whey**: This is perhaps the closest direct competitor to Naked.”

• cold-process microfiltered ×1

  “It uses grass-fed, hormone-free dairy, is cold-process microfiltered, and contains **zero fillers or artificial sweeteners** (it is sweetened with stevia and monk fruit).”

• competitive bulk rates ×1

  “* **Levels Grass-Fed Whey:** Often stocked at Costco at highly competitive bulk rates.”

In their words

40 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“A highly reliable way to get cheap protein on Amazon is checking the product pages for brands like **Orgain, Vega, Levels, and Isopure**.”

“Want the absolute shortest ingredient list / lower cost: Levels Grass-Fed Whey, Unflavored. It provides 24 g protein per serving and holds a Clean Label Project Purity Award”

“**Levels Grass-Fed Whey** — a good alternative if your priority is a shorter ingredient list rather than the lowest possible price.”

“Levels Grass-Fed Whey: Often stocked at Costco at highly competitive bulk rates.”

“Levels is your closest direct alternative”

Where they hedge

“Levels Grass-Fed Whey”

“placing it in the midrange”

“Closest "clean/grass-fed" substitute...versus $99.99 for 5 lb of Naked Whey”

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Where this comes from

7 of 40 mentions appear alongside an identifiable web citation. Citation does not establish causation.

Where they send you

Stores and sites models name as places to buy this brand.

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.