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LesserEvil

Latest three-month snapshot through 2026-07-29 · 2 waves. Use the controls above to change the window.

2%share of voice · 4 of 162 recommendation answers
0%named first in recommendation answers
79%positive tone · 11 of 14 coded mentions

Kids' Snacks · 2 waves · n=162 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT0%0 of 54
Claude0%0 of 54
Gemini7%4 of 54

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-271%1 of 72
2026-07-293%3 of 90+2 points

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

14 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“LesserEvil — often runs around $3.32 for a 4.6 oz bag, comparable to or slightly less than SkinnyPop's similarly sized options.”
Claude · 2026-07-29 · Kids' Snacks
“SkinnyPop's top competitor is LesserEvil, which is considered the most similar to SkinnyPop.”
Claude · 2026-07-29 · Kids' Snacks
“Brands like *LesserEvil* or *Cobs* use clean oils (like coconut or avocado oil) and sea salt.”
Gemini · 2026-07-29 · Kids' Snacks
“*Top Brands:* **SkinnyPop** or **LesserEvil** (made with coconut/avocado oil).”
Gemini · 2026-07-29 · Kids' Snacks
“*SkinnyPop* or *LesserEvil* (made with coconut or avocado oil) are highly rated”
Gemini · 2026-07-29 · Kids' Snacks

Where they hedge

“LesserEvil – considered SkinnyPop's closest competitor in style and health positioning, though LesserEvil is SkinnyPop's top competitor, headquartered in Danbury, Connecticut, founded in 2004, operates in the Food & Beverages field, and gen”
Claude · 2026-07-29 · Kids' Snacks
“LesserEvil is SkinnyPop's top competitor, headquartered in Danbury, Connecticut, and founded in 2004, also operating in the Food & Beverages field — pricing is often similar to SkinnyPop, but sales/promotions can make it cheaper”
Claude · 2026-07-29 · Kids' Snacks
“Best if what you want is specifically a cheese-puff-like snack. It uses real dairy cheddar, so it's **not vegan**, but it's gluten-free.”
ChatGPT · 2026-07-27 · Kids' Snacks

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

LesserEvil suggested as the cheaper alternative to
  • skinnypop ×5
  • hippeas ×3

Where this comes from

2 of 14 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
nudierudielunchbox.com.au1
reddit.com1

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
Target1
Walmart1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.