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Latest four-week snapshot through 2026-07-29 · 2 waves. Use the controls above to change the window.
Kids' Snacks · 2 waves · n=162 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 54 |
| Claude | 0% | 0 of 54 |
| Gemini | 7% | 4 of 54 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-27 | 1% | 1 of 72 | |
| 2026-07-29 | 3% | 3 of 90 | +2 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“* **Sea Salt Air-Popped Popcorn:** Brands like *LesserEvil* or *Cobs* use clean oils (like coconut or avocado oil) and sea salt.”
“- **LesserEvil** – considered SkinnyPop's closest competitor in style and health positioning, though LesserEvil is SkinnyPop's top competitor, headquartered in Danbury, Connecticut, founded in 2004, operates in the Food & Beverages field, and generates 18% the revenue of SkinnyPo”
“Popcorn from this brand is popped in organic coconut oil or avocado oil and uses Himalayan pink salt.”
“SkinnyPop or LesserEvil popcorn – If you're flexible on the "chickpea" part and just want a lighter, protein-light crunchy snack, multi-packs of popcorn brands are typically priced lower per ounce than Hippeas (around $6-7 for a multipack vs. Hippeas' $9-13+ range for similar cou”
“* **Sea Salt Air-Popped Popcorn:** Brands like *LesserEvil* or *Cobs* use clean oils (like coconut or avocado oil) and sea salt.”
“You can use high-quality oils (like extra virgin olive oil or avocado oil), control your own salt, and eat it warm and crunchy.”
“- **Angie's BOOMCHICKAPOP** — a widely available, budget-friendly competitor that's frequently on sale at grocery chains.”
“59 / 7 oz** (**66¢/oz**) | Best if what you want is specifically a cheese-puff-like snack.”
“- **LesserEvil Paleo Puffs / Power Curls** – Frequently recommended as a cleaner-ingredient swap, made with clean ingredients like organic coconut oil.”
“- **LesserEvil Paleo Puffs / Power Curls** – Frequently recommended as a cleaner-ingredient swap, made with clean ingredients like organic coconut oil.”
14 exact quoted mentions in this snapshot, grouped by coded tone.
“*SkinnyPop* or *LesserEvil* (made with coconut or avocado oil) are highly rated”
“*Top Brands:* **SkinnyPop** or **LesserEvil** (made with coconut/avocado oil).”
“Brands like *LesserEvil* or *Cobs* use clean oils (like coconut or avocado oil) and sea salt.”
“Considered SkinnyPop's closest competitor in style, LesserEvil Organic Popcorn (Himalayan Pink, 4.6 oz) retails for around $3.32, often undercutting SkinnyPop's equivalent size”
“SkinnyPop's top competitor is LesserEvil, which is considered the most similar to SkinnyPop.”
“LesserEvil – considered SkinnyPop's closest competitor in style and health positioning, though LesserEvil is SkinnyPop's top competitor, headquartered in Danbury, Connecticut, founded in 2004, operates in the Food & Beverages field, and gen”
“LesserEvil is SkinnyPop's top competitor, headquartered in Danbury, Connecticut, and founded in 2004, also operating in the Food & Beverages field — pricing is often similar to SkinnyPop, but sales/promotions can make it cheaper”
“Best if what you want is specifically a cheese-puff-like snack. It uses real dairy cheddar, so it's **not vegan**, but it's gluten-free.”
Which competitors assistants suggest when shoppers ask for something cheaper.
2 of 14 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| nudierudielunchbox.com.au | 1 |
| reddit.com | 1 |
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| Target | 1 |
| Walmart | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.