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Krug

Latest three-month snapshot through 2026-07-28 · 1 wave. Use the controls above to change the window.

10%share of voice · 7 of 72 recommendation answers
0%named first in recommendation answers
62%positive tone · 31 of 50 coded mentions

Champagne · 1 wave · n=72 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT8%2 of 24
Claude4%1 of 24
Gemini17%4 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2810%7 of 72

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

50 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“**Krug Grande Cuvée (172ème Edition NV):** Down to **$220.00**.”
Gemini · 2026-07-28 · Champagne
“You prefer rich, bready, nutty, oxidative styles—look more toward Charles Heidsieck, Bollinger, or Krug.”
ChatGPT · 2026-07-28 · Champagne
“there are excellent grower Champagnes and other prestige cuvées (Krug, Dom Pérignon, Salon) that some critics/enthusiasts argue offer comparable or even superior quality-to-price.”
Claude · 2026-07-28 · Champagne
“Krug is celebrated for being **rich, oxidative, and highly complex**”
Gemini · 2026-07-28 · Champagne
“Yes—if you want a genuinely great, complex Champagne for a special occasion, Krug Grande Cuvée is usually worth it.”
ChatGPT · 2026-07-28 · Champagne

Where they hedge

“among prestige houses (Bollinger, Krug, Roederer, etc.), it's often cited as offering more character per dollar than many competitors”
Claude · 2026-07-28 · Champagne
“less than super-premium labels like Krug or Dom Pérignon”
Claude · 2026-07-28 · Champagne
“like Bollinger or Krug”
Gemini · 2026-07-28 · Champagne
“Most famous luxury "Grandes Marques" (like Veuve Clicquot, Moët & Chandon, and Krug) are NMs.”
Gemini · 2026-07-28 · Champagne
“In the U.S., Krug commonly runs roughly **$225–275+**, depending on edition and retailer.”
ChatGPT · 2026-07-28 · Champagne

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Krug suggested as the cheaper alternative to
  • krug grande cuvée ×3
  • bollinger special cuvée ×2
  • charles heidsieck brut réserve ×2

Where this comes from

9 of 50 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
reddit.com2
forbes.com1
noircellars.com1
craigcamp.com1
wine-searcher.com1
jjbuckley.com1
youtube.com1
bespokeunit.com1
frw.co.uk1
wineberserkers.com1
vivino.com1

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
Krug (direct)2
shop2

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.