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Krug

Latest four-week snapshot through 2026-07-28 · 1 wave. Use the controls above to change the window.

10%share of voice · 7 of 72 recommendation answers
0%named first in recommendation answers
62%positive tone · 31 of 50 coded mentions

Champagne · 1 wave · n=72 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT8%2 of 24
Claude4%1 of 24
Gemini17%4 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2810%7 of 72

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

50 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“$150+ – Prestige cuvées: Dom Pérignon, Cristal, Krug Grande Cuvée, Salon.”
Claude · 2026-07-28 · Champagne
“**$250+ — Krug Grande Cuvée:** the "wow" bottle. It is a complex multi-vintage blend; the current Grande Cuvée 173ème Édition is built around the 2017 harvest and blends 150 wines from 13 years.”
ChatGPT · 2026-07-28 · Champagne
“**About $180–250+:** **Krug Grande Cuvée** — the impressive splurge. The current 173rd Edition is built around the 2017 harvest and blends 150 wines from 13 different years, making it a particularly luxurious, complex gift.”
ChatGPT · 2026-07-28 · Champagne
“Krug Grande Cuvée (~$250 - $300): Rather than being crisp and light, Krug is wildly complex, bold, and powerful. It is aged in oak barrels and has deep, nutty, toasty, and honeyed flavors. It is the absolute favorite of serious wine collect”
Gemini · 2026-07-28 · Champagne
“Krug is the choice for serious wine lovers. It is deeply layered, rich, and complex, relying on a meticulous blend of over 120 different wines aged up to 15 years. It is incredibly robust, bold, and luxurious.”
Gemini · 2026-07-28 · Champagne

Where they hedge

“Most famous luxury "Grandes Marques" (like Veuve Clicquot, Moët & Chandon, and Krug) are NMs.”
Gemini · 2026-07-28 · Champagne
“some critics have called it a wine that stands with a plethora of $250+ Champagnes including Krug, Taittinger Comtes, and Heidsieck Blanc des Millénaires”
Claude · 2026-07-28 · Champagne
“it boasts 96 points, standing with a plethora of $250+ Champagnes—including Krug, Taittinger Comtes, Heidsieck Blanc des Millénaires, and more”
Claude · 2026-07-28 · Champagne
“For someone newer to Champagne, it's a good introduction to the "big house" style without going as expensive as Krug or Dom Pérignon.”
Claude · 2026-07-28 · Champagne
“less than super-premium labels like Krug or Dom Pérignon”
Claude · 2026-07-28 · Champagne

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Krug suggested as the cheaper alternative to
  • krug grande cuvée ×3
  • bollinger special cuvée ×2
  • charles heidsieck brut réserve ×2

Where this comes from

9 of 50 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
reddit.com2
forbes.com1
noircellars.com1
craigcamp.com1
wine-searcher.com1
jjbuckley.com1
youtube.com1
bespokeunit.com1
frw.co.uk1
wineberserkers.com1
vivino.com1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Krug (direct)2
shop2

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.