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Kroger

Latest four-week snapshot through 2026-08-05 · 6 waves. Use the controls above to change the window.

8%share of voice · 29 of 384 recommendation answers
<1%named first in recommendation answers
88%positive tone · 428 of 486 coded mentions

Yogurt · 6 waves · n=384 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT3%4 of 128
Claude9%11 of 128
Gemini11%14 of 128

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-154%1 of 24
2026-07-1613%3 of 24+9 points
2026-07-204%1 of 24-9 points
2026-07-225%6 of 120+1 points
2026-07-2312%14 of 120+7 points
2026-08-056%4 of 72-6 points

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

483 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across assistants.

What they recommend

“Aldi specializes in small-quantity, private-label goods that often meet or beat Costco's per-unit prices.”
Gemini · 2026-08-05 · Yogurt
“more expensive than store-brand Greek yogurts (like Kroger or Great Value brands)”
Claude · 2026-08-05 · Yogurt
“Aldi's private labels (like Simply Nature, Fit & Active, Millville) are frequently cited as being on par with or cheaper than Great Value”
Claude · 2026-08-05 · Yogurt
“**Kroger Brand** Greek yogurt is highly praised for being smooth and excellent for parfaits”
Gemini · 2026-08-05 · Yogurt
“**Kroger-family store brands** — Kroger, Ralphs, Fry's, King Soopers, Smith's, etc. Their house brands can be cheaper than Great Value **when digital coupons or weekly sales apply**.”
ChatGPT · 2026-08-05 · Yogurt

Where they hedge

“While Kroger's standard shelf prices are slightly higher than Aldi's, heavy shoppers can often get a better net deal. By combining Kroger's digital store coupons, "buy-5-save-5" mega sales, and fuel reward points, their store-brand dairy ca”
Gemini · 2026-08-05 · Yogurt
“cheaper swaps would be standard grocery-store or store-brand creamers (e.g., Great Value, Kroger-brand, or International Delight regular lines)”
Claude · 2026-08-05 · Yogurt
“**Your supermarket's own brand** — Kroger, Aldi, Safeway/Signature Select, H-E-B, etc. are generally worth checking first.”
ChatGPT · 2026-08-05 · Yogurt
“dairy products like yogurt and dairy alternatives such as soy milk are sold under the Simply Nature label.”
Claude · 2026-08-05 · Yogurt
“While a box of Clover Valley cookies or a can of soup might cost only $1.00 to $1.25, the package sizes are often smaller than Great Value. This means your checkout total will be lower, but your "price per ounce" might actually be slightly ”
Gemini · 2026-08-05 · Yogurt

What they warn about

“Avoid for everyday savings: individual cups, flavored yogurt, "protein" specialty tubs, organic, and Icelandic yogurt. They commonly cost substantially more per ounce—e.g., a Kroger plain Greek cup is listed at 17¢/oz, compared with 9–13¢/o”
ChatGPT · 2026-08-05 · Yogurt
“Look especially at the budget-tier labels rather than the premium Private Selection line.”
ChatGPT · 2026-07-23 · Yogurt
“can occasionally boast a lower absolute price tag on the shelf, you should look closely at the packaging... their unit price may actually end up being more expensive than a standard-sized box of Great Value”
Gemini · 2026-07-23 · Yogurt
“Great Value is usually cheaper than dollar-store food brands”
Gemini · 2026-07-22 · Yogurt
“Avoid Private Selection if the goal is lowest cost; it is more of a premium line”
ChatGPT · 2026-07-22 · Yogurt

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Kroger suggested as the cheaper alternative to
  • friendly farms ×18
  • chobani ×14
  • fage ×14
  • great value ×14
  • oikos ×13
  • yoplait ×11
  • kite hill ×10
  • siggis ×10

Where this comes from

26 of 403 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
sporked.com5
kroger.com3
tastingtable.com3
koreadaily.com2
youtube.com2
ptpa.com2
fox10phoenix.com1
delish.com1
checkbook.org1
aarp.org1
cozymeal.com1
nourishedbynic.com1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Kroger (direct)81
Aldi14
Dollar General11
Ralphs10
Fred Meyer10
King Soopers4
Kroger-family stores4
ALDI2
Food 4 Less1
Fry's1
Kroger / Ralphs / Fred Meyer / Smith's1
Kroger-owned stores1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.