KOS

Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.

Protein Powder · 3 waves · n=264 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

• competitively priced ×1

  “**KOS Organic Plant Based Protein Powder** – A relatively clean-ingredient competitor, though pricing varies by size (roughly $17-$37 depending on container).”

• plant-based ×1

  “**Plant-Based Options** (for vegans/lactose-intolerant)”

• plant-based blends ×1

  “Plant-Based Blends (if vegan/lactose intolerant)**”

• simple/clean ingredients ×1

  “**KOS Organic Plant Based Protein Powder** – A relatively clean-ingredient competitor, though pricing varies by size (roughly $17-$37 depending on container).”

• vegan protein powder ×1

  “Plant-Based Blends (if vegan/lactose intolerant)**”

• well-tested ×1

  “## Popular, Well-Regarded Brands”

In their words

5 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Popular, well-regarded brands”

“relatively clean-ingredient competitor”

“cover the plant-based side well”

“A plant blend of pea, quinoa, pumpkin seed, chia, and flax to cover all nine essential amino acids, with added superfoods, described as mid-priced”

“Brands like Naked Pea, Orgain, or KOS work well”

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Where this comes from

0 of 4 mentions appear alongside an identifiable web citation. Citation does not establish causation.

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.