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Knorr

Latest four-week snapshot through 2026-07-30 · 1 wave. Use the controls above to change the window.

8%share of voice · 6 of 72 recommendation answers
0%named first in recommendation answers
100%positive tone · 14 of 14 coded mentions

Soup · 1 wave · n=72 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 24
Claude8%2 of 24
Gemini17%4 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-308%6 of 72

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

14 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Instant cup soups (Knorr, Lipton, or ramen-style cups) – Just add hot water; great for an office desk lunch.”
Claude · 2026-07-30 · Soup
“**Dried soup mixes** (like Lipton or Knorr) cost more upfront but make multiple servings, lowering the per-serving cost.”
Claude · 2026-07-30 · Soup
“Buy a jar of bouillon powder or a box of cubes (like Knorr or Wyler's)”
Gemini · 2026-07-30 · Soup
“Brands like *Lipton/Knorr Soup Secrets* or *Bear Creek* sell dry mixes in pouches or bags”
Gemini · 2026-07-30 · Soup
“**Lipton Cup-a-Soup** or **Knorr** soup packets. These dry packets are incredibly cheap (often less than $2.00 for a box of 4 pouches)”
Gemini · 2026-07-30 · Soup

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Knorr suggested as the cheaper alternative to
  • pacific foods ×3
  • campbells ×3
  • progresso ×2

Where this comes from

1 of 14 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
walmart.com1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.