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Knorr

Latest three-month snapshot through 2026-07-30 · 1 wave. Use the controls above to change the window.

8%share of voice · 6 of 72 recommendation answers
0%named first in recommendation answers
100%positive tone · 14 of 14 coded mentions

Soup · 1 wave · n=72 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT0%0 of 24
Claude8%2 of 24
Gemini17%4 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-308%6 of 72

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

14 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“Their classic dry noodle soup mixes are very cheap (often under $1.50 for a multi-pack box) and offer a comforting, salty broth that works great when you're sick.”
Gemini · 2026-07-30 · Soup
“Classic dry noodle soup mixes or bouillon-based dry packets. They are incredibly shelf-stable and cost pennies per serving.”
Gemini · 2026-07-30 · Soup
“**Knorr bouillon**: Granulated bouillon (like Knorr's) is another very cheap way to make broth, often just pennies per serving compared to ready-to-use cartons.”
Claude · 2026-07-30 · Soup
“**Dried soup mixes** (like Lipton or Knorr) cost more upfront but make multiple servings, lowering the per-serving cost.”
Claude · 2026-07-30 · Soup
“Buy a jar of bouillon powder or a box of cubes (like Knorr or Wyler's)”
Gemini · 2026-07-30 · Soup

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Knorr suggested as the cheaper alternative to
  • pacific foods ×3
  • campbells ×3
  • progresso ×2

Where this comes from

1 of 14 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
walmart.com1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.