Home › Laundry Detergent › Kirkland Signature › Kirkland Ultra Clean
Latest three-month snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 5% | 2 of 40 |
| Claude | 0% | 0 of 40 |
| Gemini | 0% | 0 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 2% | 2 of 120 |
8 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Consumer Reports rated Kirkland Ultra Clean among its top-performing detergents for value; it did especially well on body oil and salad-dressing stains”
“Costco's Kirkland Ultra Clean Free & Clear is a strong-value option if you already have access to Costco”
“ranks close to premium brands, and it's comparable in cleaning performance”
“Best bulk value if you already have Costco access: Kirkland Ultra Clean Free & Clear”
“Kirkland Ultra Clean is already hard to beat when Costco has it near $13.99 for 146 loads—about 9.6¢ per labeled load”
Which competitors models suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.