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Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 5% | 2 of 40 |
| Claude | 0% | 0 of 40 |
| Gemini | 0% | 0 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 2% | 2 of 120 |
8 exact quoted mentions in this snapshot, grouped by coded tone.
“an excellent bulk-value benchmark”
“Best bulk value if you already have Costco access: Kirkland Ultra Clean Free & Clear”
“Costco's Kirkland Ultra Clean Free & Clear is a strong-value option if you already have access to Costco”
“ranks close to premium brands, and it's comparable in cleaning performance”
“has tested strongly at a much lower cost per load”
Which competitors assistants suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.