Home › Laundry Detergent › Kirkland Signature › Kirkland Signature Ultra Clean Liquid
Latest three-month snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 5% | 2 of 40 |
| Claude | 0% | 0 of 40 |
| Gemini | 10% | 4 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 5% | 6 of 120 |
7 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Consumer Reports named it its **best-value liquid**, at about **14¢ per load**, with strong cleaning performance.”
“Year after year, Consumer Reports and independent testing labs rank Kirkland's house brand right alongside premium giants like Tide and Persil. It performs exceptionally well when fighting sweat, body oils, and food stains, but costs a frac”
“Consumer testing consistently ranks Costco's store-brand liquid detergent near the very top of performance lists, right alongside premium names like Tide and Persil, but at a fraction of the cost.”
“strong cleaning at a low per-load cost, especially if you already shop at Costco”
“Consumer Reports and everyday consumers consistently rate Costco's house brand as the absolute best value-to-performance detergent on the market. It cleans nearly as well as premium brands like Tide or Persil but at a fraction of the cost.”
Which competitors models suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.