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Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 10% | 4 of 40 |
| Claude | 10% | 4 of 40 |
| Gemini | 20% | 8 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 13% | 16 of 120 |
91 exact quoted mentions in this snapshot, grouped by coded tone.
“topped Consumer Reports' list...great at removing stains, hypoallergenic, free of dyes and perfume, and doesn't come at too hefty a cost”
“If you shop at Costco, this is Costco's house-brand detergent, and it punches well above its price point”
“noted as a strong value pick in this category”
“punches well above its price point”
“a reasonable unscented bulk option”
“best bulk-value pick... consider trying a smaller alternative first”
“It is fragrance-free/hypoallergenic, HE-compatible, and CR rates it as a strong low-cost sensitive-skin option—though its cleaning power is somewhat lower than the standard scented liquid.”
“Baseline; Costco Same-Day price may be higher than warehouse price.”
“strong value if you want a fragrance- and dye-free liquid detergent that actually cleans well, rather than a "gentle" detergent that underperforms... but skip this one if you know you react to MI/MCI preservatives”
“An incredibly budget-friendly buying option. It does a great job with everyday dirt and sweat, though independent testing shows Tide still beats it on heavy protein-based stains”
Which competitors assistants suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.