Home › Laundry Detergent › Kirkland Signature › Kirkland Signature Ultra Clean Free & Clear
Latest three-month snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 10% | 4 of 40 |
| Claude | 10% | 4 of 40 |
| Gemini | 20% | 8 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 13% | 16 of 120 |
91 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Consumer Reports' top-ranked fragrance-free detergent, noted for its strong stain-fights at a budget price.”
“This is widely considered the "holy grail" budget option for sensitive skin. It contains absolutely no dyes or perfumes, is highly concentrated, and consistently ranks as one of the best stain-fighting detergents on the market.”
“Good bulk value if you already have a Costco membership; hypoallergenic and unscented... listed as 146 loads for $20.99”
“fragrance- and dye-free, relatively inexpensive, and performed well in testing”
“topped Consumer Reports' list...great at removing stains, hypoallergenic, free of dyes and perfume, and doesn't come at too hefty a cost”
“highly rated by Consumer Reports for stain removal and is very cheap. However, unlike all Free Clear, the Kirkland version does not carry the National Eczema Association seal and contains certain preservatives that can still trigger reactio”
“strong value if you want a fragrance- and dye-free liquid detergent that actually cleans well, rather than a "gentle" detergent that underperforms... but skip this one if you know you react to MI/MCI preservatives”
“Best if you do a lot of laundry... It is tough on stains but doesn't specifically replicate Tide Ultra Oxi's added Oxi/odor profile, so pair it with a booster for problem loads”
“performs nearly as well as premium name-brand detergents but costs a fraction of the price. However, depending on how sensitive your skin is, there are a few important caveats regarding its ingredients”
“best bulk-value pick... consider trying a smaller alternative first”
Which competitors models suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.