Home › Laundry Detergent › Kirkland Signature › Kirkland Signature Ultra Clean
Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 40 |
| Claude | 20% | 8 of 40 |
| Gemini | 33% | 13 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 18% | 21 of 120 |
114 exact quoted mentions in this snapshot, grouped by coded tone.
“Kirkland Signature Ultra Clean from Costco ranked among the top five detergents tested despite its budget-friendly price of just 14 cents per load”
“costs just 14 cents per load with the 194-ounce bottle, and it ranked among the top five detergents tested”
“a standout — despite its budget-friendly price of just 14 cents per load with the 194-ounce bottle, it ranked among the top five detergents tested”
“consistently rated the best value option... ranked among the top five detergents in testing... one of the most astonishing value propositions in the detergent category”
“Kirkland Signature Ultra Clean from Costco is budget-friendly at just 14 cents per load and ranked among the top five detergents tested by Consumer Reports”
“worthwhile only if you already have a Costco membership and can use a huge jug”
“online Costco listing is $20.99 for 146 loads, or about 14.4¢ per claimed load”
Which competitors assistants suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.