Home › Laundry Detergent › Kirkland Signature › Kirkland Signature Ultra Clean
Latest three-month snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 40 |
| Claude | 20% | 8 of 40 |
| Gemini | 33% | 13 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 18% | 21 of 120 |
114 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Kirkland Ultra Clean consistently scores is in the top tier alongside premium brands like Tide and Persil, but only costs about $0.15 per load”
“Great value if you have Costco access.”
“one of the easiest swaps for families who already have a membership, often praised as a strong value choice that Costco shoppers compare favorably with Tide”
“warehouse brands like Kirkland Signature Ultra Clean (Costco) routinely score highly in consumer test labs and cost up to half the price per load compared to Tide”
“one of the easiest swaps for families who already have a membership, is often praised as a strong value choice, and Costco shoppers regularly compare it favorably with Tide”
“worthwhile only if you already have a Costco membership and can use a huge jug”
“online Costco listing is $20.99 for 146 loads, or about 14.4¢ per claimed load”
Which competitors models suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.