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Kirkland Signature Free & Clear

Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

3%share of voice · 4 of 120 recommendation answers
0%named first in recommendation answers
90%positive tone · 9 of 10 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 40
Claude0%0 of 40
Gemini10%4 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-213%4 of 120

In their words

10 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Costco's Kirkland Signature Ultra Clean (regular or Free & Clear for sensitive skin)”
Gemini · 2026-07-21 · Laundry Detergent
“They also make an excellent, highly-rated Free & Clear version for sensitive skin.”
Gemini · 2026-07-21 · Laundry Detergent
“They have a "Free & Clear" version that is dye-free, fragrance-free, and just as affordable.”
Gemini · 2026-07-21 · Laundry Detergent
“If you have a Costco membership, **Kirkland Signature Free & Clear** is an excellent alternative. It uses high-tier enzyme cleaner technology comparable to premium national brands, meaning you get fantastic stain-fighting power at a fractio”
Gemini · 2026-07-21 · Laundry Detergent
“If you have a Costco membership, this bulk buy is a highly effective, dye- and fragrance-free formula. Its stain-fighting enzymes perform similarly to premium name brands but at a fraction of the cost per load.”
Gemini · 2026-07-21 · Laundry Detergent

Where they hedge

“hypoallergenic and unscented, but independent testing indicates somewhat lower cleaning power than the regular formula”
ChatGPT · 2026-07-21 · Laundry Detergent

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Kirkland Signature Free & Clear suggested as the cheaper alternative to
  • tide ×2
  • tide ultra oxi ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.