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Kirkland Signature Free & Clear

Latest three-month snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

3%share of voice · 4 of 120 recommendation answers
0%named first in recommendation answers
90%positive tone · 9 of 10 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT0%0 of 40
Claude0%0 of 40
Gemini10%4 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-213%4 of 120

In their words

10 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“If you have a Costco membership, this bulk buy is a highly effective, dye- and fragrance-free formula. Its stain-fighting enzymes perform similarly to premium name brands but at a fraction of the cost per load.”
Gemini · 2026-07-21 · Laundry Detergent
“They also make an excellent, highly-rated Free & Clear version for sensitive skin.”
Gemini · 2026-07-21 · Laundry Detergent
“best overall budget pick if you have a Costco membership”
Gemini · 2026-07-21 · Laundry Detergent
“highly-rated 'Free & Clear' version”
Gemini · 2026-07-21 · Laundry Detergent
“For those with sensitive skin, Kirkland Signature Free & Clear is an excellent alternative to Tide Free & Gentle”
Gemini · 2026-07-21 · Laundry Detergent

Where they hedge

“hypoallergenic and unscented, but independent testing indicates somewhat lower cleaning power than the regular formula”
ChatGPT · 2026-07-21 · Laundry Detergent

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Kirkland Signature Free & Clear suggested as the cheaper alternative to
  • tide ×2
  • tide ultra oxi ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.