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Kirkland Signature (Costco)

Latest four-week snapshot through 2026-07-27 · 1 wave. Use the controls above to change the window.

1%share of voice · 1 of 72 recommendation answers
0%named first in recommendation answers
100%positive tone · 3 of 3 coded mentions

Dog Food · 1 wave · n=72 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 24
Claude4%1 of 24
Gemini0%0 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-271%1 of 72

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

3 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“good quality-to-price ratio if you have a membership”
Claude · 2026-07-27 · Dog Food
“If you have a Costco membership, their private label pet food is widely considered one of the best values on the market. It is manufactured by Diamond Pet Foods, features high-quality ingredients (often with real meat as the first ingredien”
Gemini · 2026-07-27 · Dog Food
“highly praised by vets and pet owners alike. It is manufactured by Diamond Pet Foods. At a per-pound level, it is significantly cheaper than Purina ONE, but it offers very high-quality ingredients (often starting with real chicken, beef, or”
Gemini · 2026-07-27 · Dog Food

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Kirkland Signature (Costco) suggested as the cheaper alternative to
  • royal canin ×1
  • purina one ×1

Where this comes from

1 of 3 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
reddit.com1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Costco3

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.