Home › Laundry Detergent › Kirkland Signature › Kirkland Free & Clear
Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 3% | 1 of 40 |
| Claude | 0% | 0 of 40 |
| Gemini | 3% | 1 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 2% | 2 of 120 |
8 exact quoted mentions in this snapshot, grouped by coded tone.
“If you have sensitive skin, opt for the Kirkland Free & Clear version.”
“fragrance/dye-free option”
“Sensitive skin / no fragrance: **Kirkland Free & Clear**”
“Sensitive skin / unscented”
“there's also a Free & Clear version”
“Costco's Kirkland Free & Clear is a good fragrance-free bulk option, but it is about $20.99 for 146 loads—not the cheapest upfront”
“reasonably close in price to Persil Free & Sensitive”
“Kirkland Free & Clear (sensitive skin) formula”
Which competitors assistants suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.