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Kettle & Fire

Latest four-week snapshot through 2026-07-30 · 1 wave. Use the controls above to change the window.

1%share of voice · 1 of 72 recommendation answers
0%named first in recommendation answers
63%positive tone · 5 of 8 coded mentions

Soup · 1 wave · n=72 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 24
Claude4%1 of 24
Gemini0%0 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-301%1 of 72

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

8 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“brands like Kettle & Fire make bone broths you can sip or add to instant rice/noodles”
Claude · 2026-07-30 · Soup
“less expensive than high-end boutique brands (like Kettle & Fire, Rao's, or Amy's Kitchen)”
Gemini · 2026-07-30 · Soup
“much cheaper than premium options (like Kettle & Fire or Bonafide Provisions)”
Gemini · 2026-07-30 · Soup
“If you want a bone broth to sip on its own for gut health, you might want to spend a bit more on *Kettle & Fire*.”
Gemini · 2026-07-30 · Soup
“If you want a bone broth for "sipping" rather than cooking, there are richer-flavored (albeit pricier) competitors on the market like Kettle & Fire or LonoLife.”
Gemini · 2026-07-30 · Soup

Where they hedge

“For bone broth specifically, cheaper alternatives to premium brands like Kettle & Fire include store-brand bone broths or bouillon-based options”
Claude · 2026-07-30 · Soup
“one taste test found Kettle & Fire's slow-simmered beef broth could work in an intricate stew, though not enough to save a dull recipe”
Claude · 2026-07-30 · Soup

What they warn about

“some broth brands (like Kettle & Fire) sell for around $13 a bag on their website or $10 on Amazon, making them notably pricier than options like Pacific Foods”
Claude · 2026-07-30 · Soup

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Kettle & Fire suggested as the cheaper alternative to
  • pacific foods ×3

Where this comes from

3 of 8 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
walmart.com3
reddit.com1
tastingtable.com1
nourishedkitchen.com1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Amazon1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.