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Irish Spring

Latest three-month snapshot through 2026-08-21 · 1 wave. Use the controls above to change the window.

2%share of voice · 2 of 90 recommendation answers
0%named first in recommendation answers
31%positive tone · 4 of 13 coded mentions

Body Wash · 1 wave · n=90 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT0%0 of 30
Claude7%2 of 30
Gemini0%0 of 30

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-08-212%2 of 90

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

13 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“One of the most common "classic budget options" in the same tier as Dove Men+Care, and typically even less expensive per ounce.”
Claude · 2026-08-21 · Body Wash
“Irish Spring and Old Spice – these are classic budget options that tend to be even cheaper than Dove Men+Care”
Claude · 2026-08-21 · Body Wash
“Everyday drugstore: Dove Men+Care, Old Spice, Irish Spring, Axe”
Claude · 2026-08-21 · Body Wash
“Old Spice, Axe, or Irish Spring are popular go-tos with strong, recognizable scents.”
Claude · 2026-08-21 · Body Wash

Where they hedge

“like Lucky Super Soft Body Wash, sometimes available in scents similar to Irish Spring or Dial”
Claude · 2026-08-21 · Body Wash
“Irish Spring and Old Spice are the go-to classic budget options in this category, though a review notes Dove Men+Care actually gets you a wash that cleans well and leaves skin feeling more comfortable than classic budget options like Irish ”
Claude · 2026-08-21 · Body Wash
“If you like a strong, classic clean scent, Irish Spring is highly affordable. If you switch to this, make sure to grab the **Moisture Blast** version—the standard bar soap can be very drying, but the Moisture Blast body wash works to retain”
Gemini · 2026-08-21 · Body Wash
“Dove Men+Care leaves skin feeling more comfortable than classic budget options like Irish Spring or Old Spice, though it costs a bit more for a very reasonable price. This suggests Irish Spring and Old Spice body washes/bars are typically p”
Claude · 2026-08-21 · Body Wash
“Irish Spring and Old Spice are classic budget options, though one review site notes Dove Men+Care actually leaves skin feeling more comfortable than classic budget options like Irish Spring or Old Spice, so those are cheaper but slightly le”
Claude · 2026-08-21 · Body Wash

What they warn about

“Traditional men's bar soaps and body washes (like Irish Spring or Old Spice) can be incredibly harsh, stripping your skin of its natural oils and leaving it dry, tight, and itchy.”
Gemini · 2026-08-21 · Body Wash
“Traditional men's soaps (like Irish Spring or Dial) strip your skin of its natural oils, leaving it tight, dry, and itchy.”
Gemini · 2026-08-21 · Body Wash
“Unlike many harsh men's body washes (like Old Spice, Dial, or Irish Spring) which can strip your skin of its natural oils”
Gemini · 2026-08-21 · Body Wash

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Irish Spring suggested as the cheaper alternative to
  • dove men+care ×6
  • nécessaire ×1

Where this comes from

2 of 13 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
dadand.com1
reddit.com1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.