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Huel Black

Latest four-week snapshot through 2026-08-13 · 2 waves. Use the controls above to change the window.

15%share of voice · 21 of 144 recommendation answers
8%named first in recommendation answers
71%positive tone · 36 of 51 coded mentions

Protein Shakes (RTD) · 2 waves · n=144 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT25%12 of 48
Claude10%5 of 48
Gemini8%4 of 48

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2818%13 of 72
2026-08-1311%8 of 72-7 points

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

51 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“If weight gain is your goal, Black Edition Ready-to-Drink from Huel fits the bill — each 16.9-ounce serving contains a whopping 400 calories and 35 grams of protein.”
Claude · 2026-08-13 · Protein Shakes (RTD)
“Huel Black Edition RTD — supplies 40g of protein in 400 calories for a complete meal replacement, covering both macronutrients and many micronutrients so it works as a full meal.”
Claude · 2026-08-13 · Protein Shakes (RTD)
“**Buy: Huel Black Edition Ready-to-Drink** if you want one bottle that can actually stand in for breakfast or lunch.”
ChatGPT · 2026-08-13 · Protein Shakes (RTD)
“**Buy Huel Black Edition Ready-to-Drink** if you want a genuine, high-protein **meal replacement**, not merely a protein drink.”
ChatGPT · 2026-08-13 · Protein Shakes (RTD)
“**My pick: Huel Black Edition Ready-to-Drink.** It's the best fit if you want a *real meal replacement* rather than just a protein supplement: about **400 calories, 35 g protein, and at least 6 g fiber**, plus a broad vitamin/mineral profil”
ChatGPT · 2026-08-13 · Protein Shakes (RTD)

Where they hedge

“Watch out for warehouse deals too — Costco has periodically offered discounted Huel Black Edition multi-packs, so even sticking with Huel can sometimes be cheaper through bulk retail deals.”
Claude · 2026-08-13 · Protein Shakes (RTD)
“**Huel Black** is **$2.65 per meal on subscription** and has 40g protein”
ChatGPT · 2026-08-13 · Protein Shakes (RTD)
“Huel Black is currently listed from $2.65 per meal on subscription and provides 40 g protein per meal”
ChatGPT · 2026-08-13 · Protein Shakes (RTD)
“**Huel Black:** **$2.65/meal**”
ChatGPT · 2026-08-13 · Protein Shakes (RTD)
“Huel Black Edition or standard Huel Powder, the best cheaper *like-for-like* option is **Soylent Complete Meal Powder**. A 70-meal one-time bundle is currently about **$2.10 per 400-calorie meal**, versus Huel Powder at **$2.21** and Black ”
ChatGPT · 2026-08-13 · Protein Shakes (RTD)

What they warn about

“A 2025 Consumer Reports test found that one serving of Huel Black Edition powder had 6.3 µg lead and 9.2 µg cadmium; CR characterized the cadmium result as above its daily level of concern.”
ChatGPT · 2026-08-13 · Protein Shakes (RTD)
“I would be cautious about making **Huel Black Edition** an everyday, multiple-servings-per-day habit. Consumer Reports' October 2025 testing reported one serving at **6.3 μg lead** and **9.2 μg cadmium**.”
ChatGPT · 2026-08-13 · Protein Shakes (RTD)
“In Consumer Reports' 2025 testing, one serving of **Huel Black Edition** reportedly contained **9.2 micrograms of cadmium**, above the outlet's daily level of concern.”
ChatGPT · 2026-08-13 · Protein Shakes (RTD)
“Even if you opt for Huel's high-protein Black Edition RTD, it still forces you to drink 400 calories to get 35g of protein.”
Gemini · 2026-07-28 · Protein Shakes (RTD)

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Huel Black suggested as the cheaper alternative to
  • huel ×9

Where this comes from

5 of 51 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
target.com2
thebetterhealthstore.com1
huel.com1
gnc.com1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Huel (direct)22
Target1
Costco1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.