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Huel Black

Latest three-month snapshot through 2026-08-17 · 3 waves. Use the controls above to change the window.

14%share of voice · 31 of 216 recommendation answers
8%named first in recommendation answers
71%positive tone · 55 of 77 coded mentions

Protein Shakes (RTD) · 3 waves · n=216 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT25%18 of 72
Claude10%7 of 72
Gemini8%6 of 72

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2818%13 of 72
2026-08-1311%8 of 72-7 points
2026-08-1714%10 of 72+3 points

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

77 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“Huel Black Edition Ready-to-Drink. It has 35g protein but is also a genuinely filling, nutritionally complete meal: 400 calories, at least 6g fiber, and 27 essential vitamins and minerals.”
ChatGPT · 2026-08-17 · Protein Shakes (RTD)
“It's the better single pick: a genuinely filling 400-calorie meal shake with 35g protein, fiber, and 27 essential vitamins/minerals—so it works better than a protein-only drink when you need convenient nutrition.”
ChatGPT · 2026-08-17 · Protein Shakes (RTD)
“If you want more protein, they also offer **Huel Black Edition RTD**, which packs **35g of protein** (400 calories) and is gluten-free.”
Gemini · 2026-08-17 · Protein Shakes (RTD)
“Huel Black Edition RTD (35g protein meal replacement)”
Gemini · 2026-08-17 · Protein Shakes (RTD)
“Huel Black Edition RTD ranks among top meal supplement shakes for 2026 and supplies 40g of protein in 400 calories for a complete meal replacement”
Claude · 2026-08-17 · Protein Shakes (RTD)

Where they hedge

“I would be cautious about using Huel Black as multiple daily meals long-term. In October 2025, Consumer Reports reported that one serving of Huel Black Edition tested at 6.3 micrograms of lead.”
ChatGPT · 2026-08-17 · Protein Shakes (RTD)
“cheaper than regular Huel Powder or Huel Black”
ChatGPT · 2026-08-17 · Protein Shakes (RTD)
“and Huel Black costs **$2.65 per meal**”
Gemini · 2026-08-17 · Protein Shakes (RTD)
“If you currently use Huel Black: First consider stepping down to regular Huel Powder or Huel Essential. Huel Black is $2.65/meal”
ChatGPT · 2026-08-17 · Protein Shakes (RTD)
“Huel Black RTD is more of a 400-calorie meal replacement.”
ChatGPT · 2026-08-17 · Protein Shakes (RTD)

What they warn about

“In October 2025, Consumer Reports tested Huel Black Edition Chocolate and reported 6.3 micrograms of lead and 9.2 micrograms of cadmium per serving, recommending against routine use of that tested product... nevertheless, the conflicting re”
ChatGPT · 2026-08-17 · Protein Shakes (RTD)
“In 2025 Consumer Reports flagged Huel Black Edition and many other plant-based shakes for lead, so it's worth checking third-party testing info across whichever brand you choose, not just Huel.”
Claude · 2026-08-17 · Protein Shakes (RTD)
“I would be cautious about making **Huel Black Edition** an everyday, multiple-servings-per-day habit. Consumer Reports' October 2025 testing reported one serving at **6.3 μg lead** and **9.2 μg cadmium**.”
ChatGPT · 2026-08-13 · Protein Shakes (RTD)
“A 2025 Consumer Reports test found that one serving of Huel Black Edition powder had 6.3 µg lead and 9.2 µg cadmium; CR characterized the cadmium result as above its daily level of concern.”
ChatGPT · 2026-08-13 · Protein Shakes (RTD)
“In Consumer Reports' 2025 testing, one serving of **Huel Black Edition** reportedly contained **9.2 micrograms of cadmium**, above the outlet's daily level of concern.”
ChatGPT · 2026-08-13 · Protein Shakes (RTD)

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Huel Black suggested as the cheaper alternative to
  • huel ×14

Where this comes from

9 of 77 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
huel.com3
target.com2
gnc.com2
thebetterhealthstore.com1
walmart.com1
youtube.com1

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
Huel (direct)33
Costco2
Target1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.