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Honest Company

Latest three-month snapshot through 2026-09-03 · 1 wave. Use the controls above to change the window.

10%share of voice · 7 of 72 recommendation answers
0%named first in recommendation answers
50%positive tone · 18 of 36 coded mentions

Diapers · 1 wave · n=72 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT0%0 of 24
Claude25%6 of 24
Gemini4%1 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-09-0310%7 of 72

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

36 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“You would be better off looking at boutique brands like Kudos, Honest, or Dyper”
Gemini · 2026-09-03 · Diapers
“Premium disposables: Pampers Swaddlers/Pure, Huggies Little Snugglers/Special Delivery, Honest Company”
Claude · 2026-09-03 · Diapers
“Premium disposables (e.g., Pampers Swaddlers/Pure, Huggies Little Snugglers, Honest Company) – softer, often better leak protection, pricier.”
Claude · 2026-09-03 · Diapers
“Some have round bellies and chunky thighs (which Huggies fits well), while others are long and lean (which Pampers or Honest often fits better).”
Gemini · 2026-09-03 · Diapers
“Honest – A solid budget-friendly "clean" pick: Honest diapers on Amazon ran about $0.37/piece for an 80 pack of size 1 diapers—pretty good pricing for a "clean" brand.”
Claude · 2026-09-03 · Diapers

Where they hedge

“They're minimalist white with no fun prints like Hello Bello and Honest Company”
Claude · 2026-09-03 · Diapers
“generally in line with other "clean" diaper brands like Honest or Hello Bello”
Claude · 2026-09-03 · Diapers
“The combination of a fragrance-free, chlorine-free design with a soothing zinc-oxide liner makes them a great, widely accessible alternative to boutique eco-brands like Honest or Parasol.”
Gemini · 2026-09-03 · Diapers
“While many other "clean" brands (like Honest or Millie Moon) have shifted to ECF (Elemental Chlorine Free) bleaching, Coterie has maintained its strict TCF safety standards.”
Gemini · 2026-09-03 · Diapers
“one reviewer who tested Coterie, Millie Moon, Kirkland, and Honest for months concluded Coterie is the clear winner”
Claude · 2026-09-03 · Diapers

What they warn about

“However, many parents find Honest diapers run small, feel stiffer, and are much more prone to leaking compared to Pampers Pure.”
Gemini · 2026-09-03 · Diapers

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Honest Company suggested as the cheaper alternative to
  • healthybaby ×3
  • pampers pure protection ×1
  • pampers pure ×1
  • huggies ×1

Where this comes from

4 of 36 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
newmodernmom.com3
pampers.com1
reddit.com1

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
Amazon3

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.